MLM Prospecting: Phone Interviewed Leads against Long Form Leads

Ok, so you are excited about your new MLM business and have come to that fork on the road. Should I choose a Phone Interviewed Lead or a Long Form Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let’s look at it from a Return on Investment Point of View.

The answer to this question really comes down to ROI ( Return On Investment ). I separate ROI into 2 different categories. 1) Return on the time invested in contacting the leads. 2) Return on the actual dollar amount you spend.

First, understanding how a Phone Interviewed Lead is generated is the key for you to make your decision. Usually a live call center operator will have to call through 20-30 web surveyed Long Form Leads to generate one qualified Phone Interviewed Lead.

A call center representative has to go through wrong numbers, unisterested people, and other variables before finding someone interested in a Home Based Business. In reality, the call center representative is doing the early sorting and sifting for you.

Let’s focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?

However, if your bottom dollar is the determining factor in what kind of lead you want to purchase, a little tracking will need to be done.

You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.

Let’s bring you back to thinking ROI. It will be important for you to know how much each single lead is truly costing you. If you have to purcharse a significantlly larger amount of Long Form Leads to have the same results and thus spending more money, then you may need to try the Phone Interviewed Leads

My advice is to weigh these ROI factors in determining what the best fit is for you. Also be on the lookout for lead specials with lead providers. There are many companies that sell Phone Interviewed leads for very reasonable prices, even cheaper than some internet generated leads.