
For over the past 150 years, US companies have been actively involved in the process of advertising their products and services to a wide-range of consumers. The mechanics of most of these marketing efforts has been based on the concept of ‘reach and frequency’, namely – getting the advertising in front of as many eyeballs as possible. In a nutshell, the more people who see the ad the more new customers will be acquired. Or so we like to think.
There is little doubt that exposure to a brand or service increases the number of customers for that brand or… Continue reading

One of the best ways to drive traffic to your site is to ensure that you have high-quality, relevant inbound links. If you want to improve your website ranking, the most important thing to do is to get links from sites that are considered authoritative in your field, and get lots of them. Look for websites whose ranking is higher than yours, and determine how you can go about getting those sites to link to you. One of the best ways to get relevant, high-ranking sites to link to you is through directory submissions.
Directories are repositories of links that… Continue reading

The web is constantly evolving and we must evolve with it if we want to succeed with our network marketing business online today.
If you haven’t heard about the new web 2.0 and social network marketing, or if you don’t understand what attraction marketing is and how to do it, you are getting left way behind!
If you are still doing your network marketing business the old way, bugging friends and family, passing out business cards, placing opportunity ads in the papers or making lots of cold calls, you are back in the dark ages of network marketing.
Things are… Continue reading