Quite a few folks who are new to SEO come to Search Engine Watch or the SES conferences to gain an understanding of what many of us have practiced for years. So, first of all…welcome newbies! Don’t be afraid.
Yes, some elements of SEO can get quite complex. But there are still some things you can do to help your site do well in the search engines without having to hire an agency or high-priced talent.
Before going further, it’s important to remember one common truth: “words” drive search results. No matter if you want to be found for image… Continue reading

Although I usually post on topics related to business strategy or marketing, a few weeks back I posted an article about my experience of getting hacked and a related tutorial on how I went about recovering from my Joomla site hack.
Apparently I wasn’t alone. In the ensuing weeks, it has become my most visited post and has encouraged more people to sign up for my feed than any other article I have written.
That got me thinking about the power of trends and how I might go about using what people are already searching for to grab peoples… Continue reading

Choosing the right niche can make or break your Internet marketing business. Often, people trying to get into online marketing often stumble on this part, because they simply have no idea which niches are worth getting into. Let’s face it, nobody wants to spend a ton of time and effort creating a website that gets very little traffic simply due to the fact that there is very little demand for the topic in question.
So, how does one go about finding hot niche markets? Some Internet marketers suggest choosing a niche that you are either enthusiastic about or are familiar… Continue reading

To achieve deep indexing of your Squidoo lenses by search engines, you do not have to use the tortuous strategies that other webmasters (websites and blogs) have to use to get the desired outcome. Here are my Top Ten Tips on how to encourage search engines to deep index your Squidoo lenses.
Tip 1: Have your primary keyword in your Squidoo lens url.
There is no doubt that the search engines favor sites that have a url that matches the search term.
Tip 2: Include your primary keyword in the Squidoo lens description.
I am often astounded by how many… Continue reading