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Advance praise for The Hyper-Social Organization: “If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social—as customers, as employees, and as business partners—both online and off.” — David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer “The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to o… More >>
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The Hyper-Social Organization is a book that should be on every executive’s desk. All entrepreneurs and small business owners should have a copy – several copies; one for them, and some to share. It’s that good.
I’ve been in social media for 8 years – almost a lifetime, online. My focus has always been on “the people”…not the technology or the tools. Remember when business was all about “the people”…back in the last century? Despite great advances in technology, despite the always on, immediate real-time communication tools that dominate our world today, the only thing that really matters, in life and business, is the people.
The authors of this book promote the concept of the “tribe” which I can’t get my head around – not the concept, the word. Not at all sure why that word resonates with people, but it does. I prefer neighborhood – I hang out in my neighborhood, whether that’s Facebook online, or Twitter, or my blog; whether that’s the community center where I live, or a coffee shop across town, or a business event across the country. It’s my neighborhood – friendly, open, approachable, and comforting.
Tribe or neighborhood, the fact is – humans are hard-wired to be social. This book gets to the “heart” of that. Yes, the “heart” of it. Not the ‘brain’ which is what all the other social media books seem to want to tout – brain thinking, as in, why do people buy? Why do people congregate? What makes people tick? It’s heart, not brain.
I’m so fascinated by the examples in this book, and I’m only half-way through. The companies that are able to embrace their customers (and employees, one hopes) as people first, and buyers, next, are the ones who will succeed in being hyper-social. It’s not about you…it’s about me. It’s about my “tribe” or “neighborhood” and how we act together. It’s about understanding people and heart, first. Then, allowing us to be part of what you’re creating.
Wow… what a concept.
I can’t wait to finish this book, but it’s not one you should be reading at one sitting, or even over the weekend. Take your time. Underline, highlight… bookmark. You’ll want to go back and re-read, then make notes. Put down whatever else you’re reading today, and pick up this book. It’s that good.
Rating: 5 / 5
I am a CEO, so I read a lot of business books. The Hyper-Social Organization is not your typical business book that broadly summarizes an emerging phenomenon, and informs you that you should utilize it better. This inviting and captivating social media commentary first assists the reader in understanding the many ways that social media can be leveraged competitively in business, and then also spurs the reader to think broadly, to question and improve upon methods to implement social media in their life and business. Gossieaux and Moran offer a framework for approaching social media for every reader, whether an academic, an entrepreneur, or a manager in a big business, to learn from and charge forward with new insights and offerings.
Rating: 5 / 5
What I love about this book is the emphasis on the “social” in social media. The Authors call it “human 1.0″ and outline the basics of what make us social creatures and how we need to stress the human aspects of our interactions more than focusing on customer relationships and marketing.
Trust of course is fundamental and I find myself applying the lessons of managing for human-centered trust relationships to many situations I have encountered professionally, personally and in other ways (are there other ways?).
The book has got me thinking about how to apply the ideas in multiple professional settings beyond the obvious direct connection with Corporate Community Development and that is what makes it great. For me, a thoughtful, and thought provoking book is a rare and priceless gift. This is one of those.
P.S. I was only going to give four and one half stars because there are some sentences early on that I *still* can’t figure out, although I think I got the rest of the context. The more I have read, the more I have had to devour this book, more like it is a crime-thriller than a and educational tome.
Rating: 5 / 5
Just bought this book and love it so far! Well written and very interesting because it makes the link between how humans are wired and why social networks meet those needs so well. This book has important insights about why social networks matter to people and to businesses. Best book I’ve read in a long time – I recommend it!
Rating: 5 / 5
So refreshing to see someone focus on the fundamentals behind why social media is being embraced in personal and work environments in such an unprecedented manner. This book gets to the core of the ‘why’ and ‘how’ to create social processes in your organizations. The book provides great company examples of ‘doing it right’ and then (more importantly), takes it to the next level by providing a clear path to implement. This is just what businesses need… well done!
Rating: 5 / 5