Life, the Internet, and Everything!
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas (more…)
5.0 out of 5 stars
Insights for Madison Avenue or Main Street!
An easy to implement, common sense approach to marketing. No jargon makes it easy to read and implement.
5.0 out of 5 stars
Very Compelling
Mr. Scott’s book offers a compelling blue print for marketers interested in moving their program and staff into the world of Web 2.0.
5.0 out of 5 stars
How You, the Little Guy, Can Use the New Media to Sell Your Products
In this excellent guide, Mr. Scott points out that, under the old rules, you had only two options for getting the word out about your organization and its products: you could…
5.0 out of 5 stars
a desktop ‘must have’
The impact of social media has accelerated and changed the old rules for Marketing and PR. This is an absolute must-have for all marketers.
3.0 out of 5 stars
Only for people completely unfamiliar with online marketing.
I have to say that after reading some of the reviews of this book, I expected a little more substance and detail. Unfortunately, this was not the case.
5.0 out of 5 stars
New Rules of Marketing and PR for the Small Business CEO
David Meerman Scott is a beguiling writer. His style has the comfort and feel of a casual conversation with an old friend. This makes his book a quick and enjoyable read.
4.0 out of 5 stars
Key to Online Publishing Success – Embrace Change. Here are Four Ways to Keep Up with the Ever-Changing Web
Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the cracks.
5.0 out of 5 stars
A wonderful tool
It’s a amazing experience to read this book, it will help me a lot with my work as director of a fire protection consulting firm.
5.0 out of 5 stars
Essential Reading for Marketing and PR Professionals
While reading David Meerman Scott’s “New Rules of Marketing and PR” I found myself nodding my head in agreement with many things he was saying.
4.0 out of 5 stars
We are all communicating
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyFinally someone sees the conexion between…