
Internet marketers around the world are waking up to the fact that Squidoo is a powerful web 2.0 marketing system that lets them promote things and build their brands.
Squidoo makes it easy to create a web page (they call it a lens) because they have so many useful features that add content with just a few mouse clicks. Yet the most successful Squidoo marketers have discovered that linking their lenses to other parts of Squidoo has a powerful impact on their marketing results, as does linking to their lenses from outside of Squidoo.
Squidoo marketing can be improved using 3 easy steps that boost website traffic and brand recognition. They are:
1. Join the Squidoo forums. At Squidoo they call them SquidU, and they let you connect with other lensmasters, and make friends. Do that, and you can have others linking to your lenses and bookmarking your creations to create greater awareness and traffic. You can also seek out the ones they call SquidAngels and have them bless your lens – it makes good things happen, like higher rankings and more traffic.
2. The Squidoo Groups – these groups are collections of one or more lenses, categorized in some way, and you can join some related groups and become active on that page by leaving comments, answering polls and voting on things. When you get your lens listed in other groups, or even your own groups, it creates more links back to your lens, and thus generates higher rankings and more website traffic.
3. Discover other Squidoo lenses related to yours. Read their content, and write positive, constructive, helpful comments, and include a link back to your web page. This will cause the other lensmaster to visit your lens, and maybe do the same on your lens. Just be sure to leave any constructive feedback for the private communication channel.
Another cool built-in feature at Squidoo is the ability to bookmark your lens on the most popular web 2.0 sites, like Digg, Stumbleupon, Myspace and Twitter. If you want to become fast friends with someone, bookmark their lens with a nice comment, and then leave a comment about what you did on their lens. They will want to return the favor.
Learning the need to work with others on Squidoo is a good lesson in life, since it is the exact way things work in the offline world. If you do something kind for someone, they will almost always do something kind for you, so don’t be afraid to start the ball rolling, and see how far you can take your Squidoo lenses and the income they produce for you.