Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. Purely white hat techinques should be used to ascertain rankings within the SERP’s, and not techniques that are classed as unethical or black hat – this type of black hat activity can severely damage your [...]

Off Page Optimisation Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, [...]