NetMarketZine

Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. Purely white hat techinques should be used to ascertain rankings within the SERP’s, and not techniques that are classed as unethical or black hat – this type of black hat activity can severely damage your companies online presence and can result in your website being banned from the search engines for a certain period of time.

Over 90% of all web site traffic comes from the search engines. Just because your site is… Continue reading →

Off Page Optimisation

Your websites online presence is indicated by Page Rank (PR). This is the value that Google assigns to your page / website. This is simply a numeric representation (from 0 to 10) of how important a page is to Google, as mentioned when one page links to another page it is essentially casting a “vote” for that other page. However not all “voters” are equal, this means the importance of the page that’s casting the vote determines how important the votes itself is. So the higher the PR of the page that’s casting the vote the “weightier”… Continue reading →