NetMarketZine
Life, the Internet, and Everything!
Why Do You Need Search Engine Optimization?
Why do I need SEO?
With over 100 million domains registered the Internet has become a crowded place. With so many more businesses competing for high search engine rankings, it is crucial to incorporate SEO into any successful web presence strategy. A web site without SEO is an exercise in futility. Having a great looking website with every feature you have dreamed of is meaningless without SEO.
SEO = Traffic = $
Visitors make any web presence a success, and there will not be any visitors without SEO. No web site today can be successful without proper search engine marketing.… Continue reading
5 Secrets to Increase Your E-mail Delivery Rate – Part 1
The secret ingredient to successful e-mail marketing is a high delivery rate. Businesses that understand and manage their bulk e-mail campaigns will enjoy a higher than average delivery rate. Read on to learn about five secrets that will improve your delivery rate, taking your e-mail marketing to the next level.
#1
Most importantly, you must know what your e-mail delivery rate is. Do you? I thought so. As it is with everything in business if you can’t measure it, you can’t manage it. Your first goal in improving your delivery rate is that you must be able to put a… Continue reading
5 Secrets to Increase Your E-mail Delivery Rate – Part 2
#3
Stay off of e-mail blacklists. Keep in mind that being blacklisted doesn’t necessarily mean that your company has committed an illegal act. When your e-mail domain is blacklisted, your e-mail will be blocked by most ISP. The result is your intended audience will never receive your e-mail because their ISPs will block your e-mails from arriving to their inboxes.
Your first line of defense should be monitoring ISPs by making sure that your e-mail is delivered to inboxes. One way to do this is to have several e-mail accounts on the largest 15 or so ISPs, and check to… Continue reading
Fighting Recession With Social Media – Part 1
As budgets are drying up entrepreneurs are turning, yet again, to technology, social media comes to the rescue. Words such as YouTube, Facebook, and LinkedIn would have been considered typos not too recently have become part of our corporate success dictionary. Social media offers companies inexpensive ways to improve their customer service, ramp up their customer service, learn more about their market, reduce their expenses, and more.
Improve your customer service
Having a conversation with your customers through social media is a new business skill. In an effort to improve its public image, Dell has made a conscious effort to… Continue reading
Fighting Recession With Social Media – Part 2
Ramp up your marketing
Companies ranging small and large are increasingly turning to outside blogs, viral videos and websites such as Facebook, Twitter, FriendFeed and Digg — and their tens of millions of users — to reach consumers. Instead of cringing at the idea of relinquishing control to social media outlets, smart executives realize that there is more benefit in joining the conversation than fighting it. Instead of controlling information about your brand, your social media strategy should be about engagement.
Advertising as we know it is expensive; social media is cheap. For this reason, the recession is bad news… Continue reading
