NetMarketZine
Life, the Internet, and Everything!
Creating the Most Successful Newsletter Ever!
I just sent my best ever mail shot. It had the highest read and click rates of any mailing I’ve ever sent and drove nearly seven hundred unique visitors to our site in just a couple of hours.
I’ve actually ruined our GA chart, as now it just has this massive spike on the day I sent it!
So how did I do it?
Well first of all, the design was done by a proper graphic artist I’m sure – they must have been as the email /e-card template I used was made with some real skill in making things… Continue reading
What Not To Do In Email Marketing
1. Avoid sending emails, or using data that doesn’t have the recipient’s name in it – personalising emails guarantees much higher response rates.
2. Don’t send emails without your company details on (luckily mi|emailer does this for you automatically)
3. Avoid using lots of code – complex tables etc, and images with not enough text as this increases your spam score.
4. Don’t attach files – always host the files or information on your site when you can’t include it in the body text of the email.
5. Never send an email without sending it to yourself first. This not… Continue reading
Email Marketing vs Other Marketing?
Marketing, by definition is: “the business activity of presenting products or services in such a way as to make them desirable” – what email marketing does, is take this previously expensive excercise widely considered as a black art, and place it in the hands of the layman.
This has it’s pros and cons. A little knowlege is often a dangerous thing and this is certainly true of email marketing.
Get your email marketing right and it’ll provide you with an untapped revenue stream (or river!) which takes your business to the next level. Get it wrong and you run the… Continue reading
What Is Email Marketing?
Email marketing is sending emails to customers, newsletter subscribers, members, users; in fact anyone who has agreed that they are happy to revieve marketing emails.
Businesses will usually have a “sign up to our newsletter” tick box when someone registers on their website. Once sign-up is completed, the user’s email address will be recorded in a list of subscribers.
The business will then regularly email the list of users with promotional offers, newsletters, etc. It is also common that automated emails are sent when for example; someone makes a purchase on an ecommerce site, and the site then sends them… Continue reading
