When you choose a babysitter, you know that you are trusting your child to their care. That means you want to do a criminal background check, check their references and be sure that any accreditation they have is current. The same goes for your web host which literally babysits your website for you. Does it really matter? Read on to find out why the right host is so important.
To prove to your customers that you are a reliable company, you must provide a website which is up all of the time. That means someone who checks at 2am should have the same success rate as someone who checks at 2pm. If your site is never down and all sections work reliably, people will know that your company is serious and trustworthy. Building a relationship with customers is important if you want them to continue buying from you.
Not only should your site be up at all times to ensure your relationship with customers doesn’t suffer, but it needs to be up to make you a profit. If no one can buy in your store, you can’t bring in income. If they can’t find your contact information to get in touch, you won’t make a sale. If your host has a lot of downtime, you will find that your site doesn’t bring in as much as it costs you.
Choosing a good host means finding a company which is transparent about the fees you will pay. While their $19.95 hosting plan seems like an affordable option, adding on extra fees for additional hardware, bandwidth overages, or other add-ons can make the bill grow exponentially. When you speak to the host before signing up, ask them exactly what your final bill will be each month. Knowing the cost upfront will allow you to correctly budget for it, plus you can whittle down your list to only those companies which are charging you fairly.
Some companies offer services which seem great, but end up costing you in the end. For example, a host may offer you a free domain name with your account, but if that domain name is purchased and owned by them, you will never be able to leave that host. This could force you to stay with a bad company despite your poor experiences.
Your company is likely to grow, so the company you choose to host your website needs to be able to grow along with you. If you select a host which doesn’t make expanding your plan simple, you will struggle when you have to switch your set-up. This can make the changes harder than they have to be, so choosing the right host upfront allows you to make growing your site a seamless event.
With all of the reasons why a great web host matters to your business revealed to you here, you now must seek out the best company available. It is your duty to protect your website by selecting a firm you can trust. When you are able to rely on their service, you will find your stress levels decrease.
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