If you see someone ahead of you on the sidewalk trip over a crack, your instinct will be to avoid that crack as you approach it. The same strategy needs to be implemented in your business life as well. Learn from the mistakes made by others regarding search engine optimization by reading this article in full.
When you create the menus on your website, keep your keywords in mind! While “About Us” and “Contact Us” are common link titles, they don’t do much for your search engine optimization, do they? Come up with creative link text which is descriptive and includes keywords which people might search for. For example, Bob’s Building Supplies could use the anchor text, “Contact Information for Bob’s Building Supplies” as it is likely a customer might search for that on a search engine. The harder you work on including your key phrases in a natural way, the higher your link will appear on the search engine results page.
We all know that key phrases are important, but search engines are smart enough today to know when you are stuffing your content. If you provide content which is unique and informative
, you will find that the keywords truly create themselves. If you do think that an important phrase isn’t appearing enough, you should easily find spots where neutral words, such as “it”, can be replaced with your key phrase. For example, if your keyword is “spicy restaurants in New York”, you could replace “venues” in the phrase “If you are looking for more venues to try” with your key phrase. Again, SEO becomes easy when your content is well written and topical.
Consider how people talk when creating your key phrases. “CN Tower’s height” isn’t as likely to be a search query as “height of the CN Tower” or “how tall is the CN Tower”? Think what you would use to search for the content you are providing. This gets even more important when you are providing lists of information. While “five star Michelin rated restaurants in Chicago” might be a search term some people use, “best fine restaurants 
in Chicago” will be used by a broader audience. “Tourist attractions in Bethlehem” will be targeted only to people traveling there, while “fun things to do in Bethlehem” could be searched by locals and foreigners alike. Truly consider which key phrases will bring in the broadest audience to your website.
Always keep in mind that your customers probably don’t use the same jargon people in the business do! Even if you do sell “facial tissue”, people are going to use the term “Kleenex” to find it. Use Google’s Keyword Tool to determine if the phrase you would use yourself is actually what customers are using. While you may call the service you offer a “home loan”, searchers are going to be looking for a “mortgage”. Don’t be afraid to focus on slang either: “hoodie” will always be more popular than “hooded sweatshirt”, for instance.
Avoiding the mistakes of others is a simple way to make your search engine optimization plan as comprehensive as it can be. You will know what not to do, leaving you primed and ready to do what you should do every day. Don’t stop after reading this article – continue on to learn from the expertise of others as well.
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