Blogging Success: Make Your Blog Look Unique

On 6 December 2002, Josh Marshall's talkingpointsmemo.com blog called attention to U.S. Senator Lott's comments regarding Senator Thurmond. Senator Lott was eventually to resign his Senate leadership position over the matter. Many s display the same boring templates or skins for the layout. While the template does not affect readers who enjoy your via RSS feed (unless they click through to the ), but it really affects any other visitor who reads the from the web browser. The more unique looking a design is, the easier it is to build brand recognition and a good name that gets you into viral marketing. If your looks like dozens of other s, your own will not stick out from the crowd and you will lose out on visitors. In the past I have been using free WordPress templates myself. I applied minor modifications, but it never really separated my from others enough to be really unique.

The problem with so many s is to find out what is their main specialty. What is the main topic a ger is writing about? Often there is no way to tell what a is about – especially if you enter a from an older posting through a search engine listing. The homepage might eventually have a small snippet of text explaining the topic of a , but archived articles do not show this normally. Or the owner does not even bother at all to tell what his main intent for the is. By using a custom design this can easily be integrated and helps to make the look different from anyone else.

By using a custom header as an example it helps to get the unique look you are looking for. First of all if it is completely unique it makes my stick out more. Second it can help you to show what your is all about and therefore get people to come back. Make your look unique + make sure your visitors know what your is about. Just because they find a (one) posting of your that matches their search term, it does not mean that your is really of interest to them. But you might be able to catch their interest by pointing out what your is really about. If you catch their interest you might gain a new reader that a) comes back to read more from your and b) eventually tells others about your great .

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On 6 December 2002, Josh Marshall’s talkingpointsmemo.com called attention to U.S. Senator Lott’s comments regarding Senator Thurmond. Senator Lott was eventually to resign his Senate leadership position over the matter. (Photo credit: Wikipedia)

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