Viral Marketing Goes Mobile

English: A pile of mobile devices including smart phones, tablets, laptops and ebok readers. Mobile de, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile de as well. We are good at filtering.

The very idea of unwanted advertising streaming through our is abhorrent. Mobile de are the ultimate opt-in medium and, therefore, a great way for to connect with userNORAD Tracks Sant aon Mobile Phones and Other Mobile Devicess …if that’s what the users want. “WANT” is the key word here. How should approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless de.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a usually takes priority over almost any other form of communication. Why? Because we haven’t yet been satued with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

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Similar content: Mobile De, Mobile Phones, Wireless De, , , Mobile device, Bamboo bicycle, Kinetic energy, Mobile device management, Andd (opeing system), Apple Inc., Bluetooth, Company, , Personal computer,

Image credits:
English: A pile of mobile de including smart phones, tablets, laptops and ebok readers. (Photo credit: Wikipedia)
NORAD Tracks Sant aon Mobile Phones and Other Mobile De (Photo credit: Wikipedia)

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