Viral Marketing Goes Mobile

English: A pile of mobile devices including smart phones, tablets, laptops and ebok readers. , and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. are the ultimate opt-in medium and, therefore, a great way for to connect with userNORAD Tracks Sant aon Mobile Phones and Other Mobile Devicess …if that’s what the users want. “WANT” is the key word here. How should approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for .

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Related articles from around the web:

Similar content: , , , , , Mobile device, Bamboo bicycle, Kinetic energy, Mobile device management, Android (operating system), Apple Inc., Bluetooth, Company, Facebook, Personal computer,

Image credits:
English: A pile of including smart phones, tablets, laptops and ebok readers. (Photo credit: Wikipedia)
NORAD Tracks Sant aon and Other (Photo credit: Wikipedia)

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.
Latest posts by Hugo Colorado (see all)
Tags: , , , , ,
Previous Post

Search Engine Optimization Techniques That Work

Next Post

Using Scrollbars In Your Web Design

Leave a Reply