Measurement And Planning In Social Media Marketing

English: Stephen Monaco speaking about Social Media Marketing has revolutionized the power marketing. Where once marketers were limited in their ability to certain demographic groups and in also limited in what they could do when trying to reach a large and regionally diverse audience today the power social media marketing has made things both easier and more challenging.

Marketing today using is easier due to the fact that the buy in to establish a baseline brand presence on the Internet is extremely low. Anyone with access to a and even a standard dial up connection can, within only hours build a home for their brand on any one the many social networks. Even populating site with brand elements and visuals is relatively simple.

The challenge making proper use social media marketing to reach audiences is in providing unique and high quality content and refining the marketing program so that the key messages about bothEnglish: Steven Groves, co-author and social media marketing strategist the company and brand are clear and more importantly add value to the the user.

Why is content still king when it comes to social media marketing? The answer is simple, the power and reach social media marketing relies to a large extent on sharing. Content that is rich in images, video and thoughtful, value added copy writing is shared by more people in environment, more the time.

A simple example is when you produce an informative infographic connected to either your field expertise (if you are services) or the brand itself (FMCG for instance). The infographic is posted to one your social media sites and so the onward sharing the marketing message begins as one visitor to the site shares with his or her connections and so on. That one single share has the potential to reach literally thousands people.

However the sharing relies on the fact that you have produced something (content) that is value to your audience. Your choice where to host this content is also important, to give an example which is not based n reality, but makes the point; you wouldn’t place content regarding financial advisory services on a sire that has an audience that primarily consists 16 year old females from rural areas. You would choose another piece social media real estate for that sort content.

This neatly brings us to measurement and demographics. Firstly ensure that site you select is appropriate to your audience. There is a mass relevant data on each social media site on the Internet. Research this data prior to establishing your site. Rather be safe than sorry. Your time managing your business is valuable, don’t waste ti aiming for the wrong .

Most sites have the ability to supply metrics and measurement data. Do not ignore this data when you are rolling out your marketing program via , it will help you refine your brand activities.

Further reading:

Related searches: Social Media Marketing, Social Media, Audience, Marketing Program, Marketing, Social media marketing, Internet, Facebook, , Online advertising, Search engine optimization, Social media, audience, LinkedIn,

Image credits:
English: Stephen Monaco speaking about Social Media Marketing (Photo credit: Wikipedia)
English: Steven Groves, co-author and social media marketing strategist (Photo credit: Wikipedia)

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