Liquidnet Ltd And Netcom Consulting Inc Join Forces For A Mobile Sms Marketing Venture

The UK-based company Ltd. ( announces that it has teamed up with the Florida-based mobile solutions company , Inc. ( to offer its the opportunity to enter the mobile field through the recently launched It offers two programs – an affiliate program and an advanced white label , which will allow the to easily create their own branded sites as well as an unlimited number of SMS marketing campaigns using , Inc.’s commercial grade platform.

The White Label , which offers also a full line of services including WAP, MMS and XHTML, provides the resellers with a feature-rich and fully customizable web-based management panel displaying their own logo, which will allow them to administer their customers and track their marketing campaigns, and which can be accessed from everywhere. To initiate a permission-based campaign, the resellers should collect their opt-in groups by choosing a special keyword. End users can subscribe and receive SMS coupons, alerts, multimedia messages and games directly on their mobile devices.

This method of targeted, opt-in, permission-based, personalized, context-driven marketing can be applied to almost any business model. Beside resellers and , it can be also used by various shops, restaurants, stores, and many other establishments to target their customers instantly. Moreover, the can be used by non-profit organizations, government agencies or schools as an alert or a reminder service, especially in cases when time-sensitive information delivery is of a huge importance.

Today, there are about 2 billion users of SMS worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in s. The Mobile Marketing Association ( claims that over 89% of the major brands are planning to market their services via mobile phones by 2008. Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.

The s will become available to the currently using Ltd.’s ResellersPanel program ( and control panels. The integration process has begun and is expected to be fully completed by the end of 2007. Meanwhile, the and other interested parties can join the programs through

“Recent studies have shown that spending on advertising over wireless networks will increase with approximately 600% to 1.5 billion over the next 3 years,” said Tero Sahrakorpi, CEO of , Inc. “We are very happy to be joining forces with and the 300,000 currently using their services. Our goal is to grow and further bolster our position as the leading service provider in the US.”

“SMS marketing has taken Europe by storm but is still in its infancy in North America – there are less than ten companies offering such services in the USA and Canada,” said Nick Blaskov, CFO of Ltd. “We know hosting and knows SMS mobile marketing. This is a perfect match.”

About Ltd.

Ltd. is a UK-based company, headquartered in London, which was established in February 2003. It provides a large number of professional services in the fields of , and domain name registration. The project Ltd. is probably most famous for is ResellersPanel – the only one completely free program in the business. On the whole, the number of the who currently use Ltd.’s services totals 300,000.

About , Inc.

, Inc is a mobile solutions provider based in Coral Springs, Florida, which offers a wide variety of products and services geared towards the ever expanding mobile audience. Established in 1996, Netcom’s team has several years of experience in the fields of and mobile phone content solutions. Netcom’s SMS and content delivery platforms have been developed in-house and are being utilized by a large number of cell phone users.

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