Search engine optimization is the process of ranking a website so that it will appear on the first page of a search engine. Google is the most viewed of the search engines so it makes sense to optimize for Google. By doing so the webpage will also show up on Bing and other seach engines.
The process is fairly well defined and straightforward, and if followed will produce favorable results. The first thing to do is to search for keyword and keyword phrases that pertain to the product or idea that you will be promoted. If a product is not being sold, a concept or an idea could be promoted, which is fine.
For keyword discovery, go to the Google Keyword Tool and input your keyword. Let’s say the keyword is snow shovel, because snow shovels are going to be sold. So the word snow shovel is input and an entire page shows up with varying statistics. Many combinations of key phrases with snow shovel in the phrase show up. The object is to choose the most descriptive phrase with the best statistics. The product must be in demand with a low competition factor.
Assume that the phrase “ergonomic snow shovel” appears and it has a monthly search of 9250 and has a low competition factor. This would be a good choice for a keyword from which to build a website. The objective is to find a product or concept that has a higher demand factor than there is competitive websites promoting the product.
Next, go to a site like Godaddy.com or hostgator.com and purchase a domain name like “ergonomicsnowsovel.com”. Hostgator will also host the website very inexpensively. As the website is built, the keyword phrase should be used in the title of the website and used two or three times in the body of the text of the webpage.
The title should be in the H1 headline mode and could read something like, WHY BUY ERGONOMIC SNOW SHOVELS?
The body of the rest of the webpage can go into the advantages and testimonies from people who have used the snow shovel and are quite excited and motivated to relate how the snow shovel was easy to use and helped save their back from strain.
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