The search engines are constantly changing and this is necessary primarily because a successful search engine will only succeed if the results are relevant to the searcher. The moment the results seem to contain garbage websites, a searcher will find their information elsewhere. The big search engines are constantly aware of this and thus create computer algorithms that allow them to filter the results as best possible. The more relevant the results, the more money advertisers will continue to pay to be included in these results. This is how the search engines make money. People or companies that specialize in SEO (Search Engine Optimization) are constantly trying to figure out the best ways to optimize their websites and strategy in order to appear higher in the rankings. In the end, the ones whom are successful follow some fundamentals we will discuss in this article.
Proper On-site Optimization And Content
“Content Is King”, is how the saying goes amongst internet marketers and that is exactly what searchers and the search engines want. Visitors should be engaged with the content on the website and continue to progress deeper into it to find even better information. The best situation is a consistent flow of returning visitors because of the wealth of knowledge you freely give out. Gone are the days of simply stuffing keywords and hoping for the best.
Content doesn’t have to be just text either. Online videos embedded onto the page will suffice to satisfy the search engines and have been proven to be more engaging for visitors as well, resulting in much longer on-site time which impacts an important metric known as “bounce” rates, which is how fast or not a person leaves your website. The lower the bounce rate, the better your ranking. Figuring out ways to increase the length of time onsite visitors remain on your website through good content should be a priority.
Optimizing your Meta Tags (Title, Description, Keywords) will make a difference. Concentrate on including your desired keywords in your tags but also minimizing any stuffing, with 3 keywords being the maximum to stay within reasonable guidelines. Adding some compelling copy to your title tags can entice a visitor when they see your website in the results, so test this carefully. Sometimes the higher click-through rate of a less optimized tag can give you better results compared to a higher ranking.
Increasing Incoming Anchor Text Variety
The latest algorithm updates focused quite a bit on professional SEO’s whose primary tactic was to increase the number of anchor text links that contained the desired keywords to rank. This was an easy sign for the search engines to identify a non-natural link profile so the way to work around that in today’s environment is to vary up the anchor text by including random terms like “click here” or “check it out” and mixing in some synonyms of your targeted keyword. This has the effect of de-optimizing your link profile and making things appear more natural.
As one see, ranking a website through SEO is an ongoing process with the need to be on top of your game. Understanding good fundamentals and having things progress more naturally as mentioned above will ensure you achieve high rankings for many years to come.
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