Search engine optimization has truly blossomed in the last ten years. It began as a simple technique using meta tags and is now a full fledged field of business unto itself. That said, many myths persevere which should have been killed off ages ago. To learn the truth about these beliefs, check out the content below.
An SEO company can be endorsed by Google. The fact is that Google doesn’t want anyone optimizing their website! They want you to create a site, put your effort into providing exceptional expert content, go out and trade links with similar sites just so both audiences can find each other, and then leave the rest to Google. That means they won’t be approving of any SEO methods, white, gray or black hat.
It doesn’t matter who links to your site, back links are hugely important. If those links are on sites which have nothing to do with the topic of your site, or on link farms or directories, Google won’t use them when calculating your page rank. You need to have links on sites which are natural, those where the audience would actually be interested in your content. Those sites must also have a high page rank in order for you to benefit at all from their links.
Site maps are just for search engines, not visitors. The fact is that many readers will use your site map to locate the pages of your site quickly, especially secondary pages which they won’t find links to in your main navigation menu. You have to design your site map with your user in mind. Make it look good and be easy to understand to ensure that anyone can make use of it, search engine or otherwise.
Google Analytics allows the company to spy on your site and they will use what they find against you. I’m sure the people who came up with this idea also wear tin foil hats and rally against false flag operations in their spare time. Google has no reason to spend valuable money on someone who’s sole job it is to check out what your site is up to and then use it to ruin your page rank. They really have better things to do with their time, so don’t worry about this one at all.
SEO automation is black hat territory. There is nothing wrong with automating some SEO techniques. If you find great tools which do the work for you, why not let them save you time and effort? Large companies just can’t pay someone to do all the work necessary to complete SEO on all of their content. You will not find your site penalized if you use automated tools, so make use of them if you can.
It’s so important to know fact from fiction when it comes to search engine optimization. As long as you take the time to learn all you can, your SEO strategy will be top notch. Continue reading articles just like this one to boost your knowledge and better your results.
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Image of Google & Yahoo offices in Haifa. Both located in the same building (Photo credit: Wikipedia)
English: The Google search homepage, viewed in Google Chrome. (Photo credit: Wikipedia)