Print Design Vs Web Design – Part 1

Shailcreations One of the costliest mistakes companies make when creating their sites is hiring graphic designers who specialise in print design. Many print designers believe that if they can learn HTML, they can easily transfer their “vision” from the printed page to a site, thus having a special advantage in designing for the .

Print design specialists tend to make one profound mistake: using print layouts and print marketing strategies to design and market a site.

The fact is that any successful design needs far more than a print designer who’s learned HTML. It requires a new paradigm of thinking about design itself — what we call “Achieving the Design Mind.” While there are many examples than can be made with this, here’s a summary of how a print designer and a design specialist differ in their approaches to putting together a site.

The Print Design Mind makes the art the priority. Print designers tend to equate a site’s worth with how stylistic it looks or how many special design features it has — animations, sounds, frames, special plug-ins, etc. Print designers rely on WYSIWYG programs (like Front Page) to mimic the original print pieces to the as closely as possible. Little consideration is given to the hardware and softwareEnglish: Print Shop Following an arson attack on the Lindley printers premises on George Street in 2004, Lindley Print and Design Ltd was formed and began trading under the name Lindley Print, Design and Web, offering its traditional print services coupled with enhanced design services, including website design. variations and limitations of their audience. Visitors, search engines and directories are all expected conform to the print designer’s personal whim. The Print Design Mind thinks, “Look how good I am.”

The Design Mind makes the content the priority. The artwork compliments the content and directs the visitor to it, but it does not overwhelm it. Effective is dedicated to getting people the information they want in a simple way, rather than trying to distract them with cool effects. sites created by the Design Mind don’t rely on anything extraneous (e.g., special plug-ins) to get the message across. Everything serves a practical purpose — to make the visitor work as little as possible in getting what they want. The Design Mind thinks, “Look what good I can do for your customers.”

For a print designer to achieve the Design Mind, they must UNLEARN many of the things print design has taught them about how to reach a target audience. We recommend starting off with training from a professional designer, or at least hiring a professional designer to create template pages for your site.

Because when you get to the heart of it, the is really not about art. is about providing information and making . All of the artwork on a site should be geared toward providing information about a product and/or service, and it should help your site’s visitors find the very information they are searching for as quickly and as easily as possible. The most successful sites may not look all that visually stunning for an artist’s portfolio, but it is not a er’s job to create a stunning portfolio. It is a er’s job to create an effective for your target audience.

Further reading:

Similar topics: Print, Design, , Designer, site, , HTML, Printing, design, Design, IBM, Paul Rand, User experience design, Microsoft Visual Studio,

Image credits:
Shailcreations (Photo credit: Wikipedia)
English: Print Shop Following an arson attack on the Lindley printers premises on George Street in 2004, Lindley Print and Design Ltd was formed and began trading under the name Lindley Print, Design and , offering its traditional print services coupled with enhanced design services, including site design. (Photo credit: Wikipedia)

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