Print Design Vs Web Design – Part 1

Shailcreations One of the costliest mistakes companies make when creating their sites is hiring graphic ers who specialise in print . Many print ers believe that if they can learn HTML, they can easily transfer their “vision” from the printed page to a site, thus having a special advantage in ing for the .

Print specialists tend to make one profound mistake: using print layouts and print marketing strategies to and market a site.

The fact is that any successful needs far more than a print er who’s learned HTML. It requires a new paradigm of thinking about itself — what we call “Achieving the Mind.” While there are many examples than can be made with this, here’s a summary of how a print er and a specialist differ in their approaches to putting together a site.

The Print Mind makes the art the priority. Print ers tend to equate a site’s worth with how stylistic it looks or how many special features it has — animations, sounds, frames, special plug-ins, etc. Print ers rely on WYSIWYG programs (like Front Page) to mimic the original print pieces to the as closely as possible. Little consideration is given to the hardware and softwareEnglish: Print Shop Following an arson attack on the Lindley printers premises on George Street in 2004, Lindley Print and Design Ltd was formed and began trading under the name Lindley Print, Design and Web, offering its traditional print services coupled with enhanced design services, including website design. variations and limitations of their audience. Visitors, search engines and directories are all expected conform to the print er’s personal whim. The Print Mind thinks, “Look how good I am.”

The Mind makes the content the priority. The artwork compliments the content and directs the visitor to it, but it does not overwhelm it. Effective site is dedicated to getting people the information they want in a simple way, rather than trying to distract them with cool effects. sites created by the Mind don’t rely on anything extraneous (e.g., special plug-ins) to get the message across. Everything serves a practical purpose — to make the visitor work as little as possible in getting what they want. The Mind thinks, “Look what good I can do for your customers.”

For a print er to achieve the Mind, they must UNLEARN many of the things print has taught them about how to reach a target audience. We recommend starting off with training from a professional er, or at least hiring a professional er to create template pages for your site.

Because when you get to the heart of it, the is really not about art. site is about providing information and making money. All of the artwork on a site should be geared toward providing information about a product and/or service, and it should help your site’s visitors find the very information they are searching for as quickly and as easily as possible. The most successful sites may not look all that visually stunning for an artist’s portfolio, but it is not a site er’s job to create a stunning portfolio. It is a site er’s job to create an effective site for your target audience.

Further reading:

Similar topics: Print, , , er, site, , HTML, Printing, , , IBM, Paul Rand, User experience , Microsoft Visual Studio,

Image credits:
Shailcreations (Photo credit: Wikipedia)
English: Print Shop Following an arson attack on the Lindley printers premises on George Street in 2004, Lindley Print and Ltd was formed and began trading under the name Lindley Print, and , offering its traditional print services coupled with enhanced services, including site . (Photo credit: Wikipedia)

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