Are you happy with the results of your SEO campaign? If you believe there is room for improvement, you should make some changes to the strategies you have been using so far. Keep reading to learn more about the strategies you can use to improve your campaign.
Assess the results of your search engine optimization campaign. You should invest in an excellent visitor tracker to get an idea of which links are bringing the most traffic to your site. Some visitor trackers will also provide you with a list of the keywords your visitors looked up before finding your content. This data will give you an idea of which back-links are the most efficient and which keywords you should use to optimize your content.
Use Google AdWords to look up the search volume of the different keywords you use to describe your content. Make sure all your keywords still have a high search volume. You can also look at the popularity of each keyword you use to get an idea of how many web pages are featuring this keyword. If you notice that your keywords are not as popular as they used to be, try finding some new keyword phrases you can use to optimize your content.
Not all your web pages will be indexed if your site is not properly organized. You need to structure your website in a logical way so visitors can find the content they need right away. You can use an XML sitemap to help search engine spiders find all your pages but keep in mind that you XML sitemap is not going to make a difference if your site is not properly organized. You can make your site easier to navigate by adding links.
Placing your keywords in the right spot will make a real difference. Search engine spiders will notice the keywords you place in title tags and other HTML tags. You can place keywords in your articles but increasing your keyword density will not make a difference. In fact, a high keyword density can reduce the quality of your content. Your readers will notice if your texts are written only for search engine optimization purposes.
A complex design could keep search engine spiders from properly analyzing a website. Do not expect search engine spiders to index your pages if your HTML code contains some mistakes or if you use images for your background and your header. It is best to choose a very simple design and create a CSS sheet for your design elements so your HTML pages are easier to read. You should avoid using Java Script or Flash since search engine spiders are not able to analyze these languages. If you decide to use these languages, use strong keywords to describe these elements.
You should be able to improve your search engine optimization campaign thanks to these different tips. Monitor the ranking of your pages in search results to make sure your search engine optimization campaign yields the kind of results you wanted.
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