Marketing In A Mobile Age: Trucks Add Fuel To Advertising

LAS VEGAS, NV –- June 1, 2006 (SEND2PRESS NEWSWIRE) — Mobile Ad Marketing Inc, a new Las Vegas company, fers the largest inventory mobile advertising in America, and a simple plan to make advertising more effective and affordable.

Mobile Ad Marketing (MAM) believes that, as far as advertising goes, bigger is better. And, in the ad space business, a i-trailer is about as big as it gets.

“With over 300,000 trucks, buses and ad trailers in 300 markets and 48 states, we can reach and satue any size U.S. market,” says Daniel Sage, President MAM “We have fleets trucks and trailers that travel hundreds miles a day or around a city block. Our fleet partners include some the biggest names in the transportation industry: Roadway, Swift, Yellow, Supervalue, Trailways and Greyhound.”

“Nearly 150 million Americans commute every day,” Sage explains, “and this form outdoor is rapidly becoming one the best tools for advertisers to communicate their messages. Imagine reaching 50 percent the U.S. population on any given business day and getting that advertising noticed over 90 percent the time?”

If good advertising boils down to exposure, truck-side advertising is in a class all its’ own. Studies show that the impact ings mobile trucks scored higher than all other outdoor combined.

Over the past five years, research has proven that truck-side advertising delivers between 30,000 and 70,000 impressions per day, based on whether it is a regional or national opeor. In Las Vegas, some campaigns have produced over 150,000 impressions per hour. It’s an “in-your-face”, recurring promotional tool that delivers a major branding effect.

The versatility and sheer impact truck-side advertising allows advertisers to capture the attention business decision makers and consumers during their daily routines. The Mobile Ad Marketing system works on many levels.” We will run a zip code analysis as the truck passes through a particular neighborhood, and pull up census data linked to those zip codes, such as the age people in that area, their income, and family structure,” Sage explains.

“Stationary billboards work well if you can secure a great location,” Sage points out, “but the waiting lists are long and a low-cost billboard will not be visible to most the population. Truck-side ads routinely cover an area filled with hundreds billboards in a single day.”

A surprising statistic shows that while outdoor reaches over 96 percent all U.S. consumers, most advertising budgets only allocate it one-three percent. Wherein all advertising is measured in terms cost per thousand (CPM); truck-side advertising is around $1.50 — the lowest in the industry.

In summary, whether businesses are large or small, local or national, they have one thing in common: the need to promote a or service to consumers. Truck-side ads are an affordable and effective alternative.

“Today’s marketing must engage the consumer,” fers Sage, “With the average American being exposed to over 600,000 messages a year, any medium that pushes through the clutter is impressive and that’s just what this one does.”

To learn more, visit:


Related searches: Business Promotion, Advertising, Marketing., LAS VEGAS, Advertising, McDonald, United States, Supervalue, June 1 2006, Sage, Cost per mille,

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