8 Important Elements For Small Business Web Sites

English: I have created the sitemap by myself with the program InfoRapid KnowledgeMap. Key visitors to your commercial pages include web robots that crawl the and catalog your content. Having proper HTML source code, plus the right combination text and graphic presentation, is just one secret to success. Proper code may mean higher robot ratings, and the “look” is equally important. Once a new finds your , you have 5 seconds to get them to stay.

As a small business owner, you may have asked “Why don’t we get any hits?”. Did you know web pages can load and appear correct with improper or deprecated HTML code? A browser may ignore your mistakes, and display what it thinks you meant, and it may look great. Web robots may not be as forgiving.

Following is a list 8 basic elements for good search engine placement that need to be considered in your design and promotion. For details on code issues from the worldwide authority, visit the World Wide Web Consortium to view DOCTYPE and other quality standards.

1. DOCTYPE Statement 2. Page Title 3. Proper HTSpider web designML Code 4. META Description 5. META Key Words 6. First Paragraph the Home Page 7. An Extra Page Just LINKS 8. Backlinks (Links to your pages)

These 8 key items are either missing or poorly designed in 85% all s. Some search engines may only list the other 15% in their directories. In other words, as few as 15% the 6 billion web pages ever make it into some search engines. Even worse, there are mistakes that may result in your page being blacklisted, and the search engine web crawlers may never come back to see if it’s corrected. This could explain why you “never get any hits”.

s can be simple and pressional without using fancy stware to create your pages. Veteran programmers hand code and many create the HTML in NotePad. Web authors who choose to use flash, frames, or the latest stware may be losing a significant portion new visitors (customers) because the visitor may lack the technology or newest version browsers. If they are turned f and leave without giving your site a fair viewing, it could mean lost prits.

Most s use prepackaged stware to create web pages. If the stware leaves out any the key elements, the code is hidden, and you’ll never know your site was not optimized for search engines. The may not know, or care, about these items as long as the page looks attractive. Note: Search engine algorithms vary by company, so some elements such as “an extra page links” may not be as important today with some search robots. Backlinks refer to marketing your site and getting other s to link to yours.

Finally, business visitors want information. They do not visit your home page to be entertained. Most have a need (problem) and want a fast answer (solution), so designs should be created to minimize the use music or video unless that’s your core business. Anything that distracts from a positive first impression may violate my “5 Second Rule”.

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Similar content: Design, Evaluation, Html Validation, Html Validator, Small Business Advice, HTML, Web design, Web search engine, World Wide Web, NotePad, Document Type Declaration, Character encodings in HTML, Web page,

Image credits:
English: I have created the sitemap by myself with the program InfoRapid KnowledgeMap. (Photo credit: Wikipedia)
Spider web design (Photo credit: Wikipedia)

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