The Future Of Marketing? Or Just Another Annoying Ploy?

English: Stephen Monaco speaking about Social Media Marketing Like it, love it, hate it, tweet it. has become the ideal way for most people to keep in touch. It is the fastest growing media outlet in the world. In just 5 years, from December 2004 to December 2009, grew from 1 million users to over 350 million. It took television decades to reach that kind of viewership. And continues to grow.

Given the tremendous amount of people who make use of it, would be amiss if they didn’t make use of . The idea is simple and cost-effective: spread your message via individual users. What makes it effective?

Let’s illustrate it like this: say there’s a local restaurant at which you’ve never eaten. You see a commercial on television, telling you how good they are. Now, let’s say your trusted friend tells you they’re expensive, dirty and the food isn’t any good. Who do you believe? The answer is obvious.

The fact that people are more likely to believe trusted, thiEnglish: Steven Groves, co-author and social media marketing strategistrd-parties such as friends and relatives, over companies themselves is not lost on marketers. For years they’ve tried to tap into word-of-mouth marketing. Some companies have successfully done so. The problem is that such companies are few and far between. Word-of-mouth is notoriously unreliable.

Thus enters . There are many people who enjoy posting about almost everything they do. Including where they shop, eat and hang out. If they happen to find a good deal on something they’ve always wanted, or enjoy a really good meal, one of the first things they’ll do is post about it. And there you have it. Free .

This isn’t the only way companies can make use of though. Most companies have a or account. This gives both businesses and consumers an easily accessible outlet for communication. It can also provide great opportunities.

In this case, marketers play a little bit of a psychological ploy. Most people don’t think of corporation when they use , they think of their friends who also use it. Hence, becomes inherently associated with friends, trusted individuals. This association can spill over into interactions with companies. That interaction then feels more personal.

Companies, of course, are not afraid to try mixing in more traditional marketing methods into marketing. It seems like you can’t use any free service without there being some form of , from having to watch a commercial before you can watch what you wanted to, to annoying ads that pop-up while you’re in the middle of a game of Angry Birds.

We may wonder why these distracting, annoying methods are still used. The answer is simple: it works. Rest assured, no corporation would invest millions upon millions of dollars in anything, if they didn’t expect to turn a profit.

No matter your opinion on , it is here to stay. All should be quick to jump on that bandwagon. Less they miss their golden opportunity.

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Similar topics: , , , , Marketing, Television advertisement, Content Marketing, YouTube,

Image credits:
English: Stephen Monaco speaking about Marketing (Photo credit: Wikipedia)
English: Steven Groves, co-author and marketing strategist (Photo credit: Wikipedia)

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