Search Engine Optimization (seo) Made Easy

Google Appliance as shown at RSA Expo 2008 in San Francisco. It was only a computer case with no parts inside.-Daniel A Getting a high page ranking for your website in can make all the difference in regard to the success and profitability of your online business. You can choose to engage a professional optimization company or make some small but necessary tweaks to your site yourself.

Tip 1:

It’s important to do some research about what specific keywords your customers would be using to find your products or your services. Keywords can be a single word or a phrase; this latter is often the more preferred option because phrases tend to be more detailed in identifying what the customer is looking for. For example if anyone types in “buy an iPod” you would assume they want to buy an iPod.

Write down as many related word s or phrases that you can think of, brainstorm with friends or associates. Consider all the factors that might be used by the customer to identify their needs. Check out your competitors websites; see what keywords they are using.

Use ’s free keyword tool and check out the number of global and local searches for the keywords and phrases you have identified. ’s keyword tool wEnglish: Google Logo officially released on May 2010ill also give you an indication as to how competitive that particular keyword is so you can determine whether there is a good chance of you being able to rank for it. Once you have chosen your two best (known as long tail) you can start to put them to work for you by following the next tip.

Tip 2: Keyword rich content

It can’t be stressed enough how important it is to have good content on your website. s love good content. However, your keywords need to be strategically placed on your webpage so can see that your content is relevant and relates to those keywords. This doesn’t mean you should stuff your pages full of keywords. The content needs to flow properly and make sense.

To get the best value from your keywords you should:

English: The Google search homepage, viewed in Google Chrome.>Make sure you include a sitemap on your website, this helps the robots index your site properly and find all the relevant pages. Don’t forget to put alternate text (keywords where possible) for your images. s can’t read images only texts so don’t miss opportunities.

Tip 3: Backlinks

To start building these links you can contact relevant sites and ask them to link to you, write guest blog posts, post on forums and include your signature with a link to your website. This doesn’t all happen overnight but you need to be persistent.

As your website ranking improves you should start to see an increase in your traffic and more traffic means more sales. Whilst optimization does take a bit of time it can reap dividends in rewards.

Related articles from around the web:

More keywords: , , Optimization, Optimization, Keyword Tool, , , , , optimization, Web , iPod, , Backlink, PageRank, Website,

Image credits:
Appliance as shown at RSA Expo 2008 in San Francisco. It was only a computer case with no parts inside.-Daniel A (Photo credit: Wikipedia)
English: Logo officially released on May 2010 (Photo credit: Wikipedia)
English: The search homepage, viewed in Chrome. (Photo credit: Wikipedia)

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Randal Jones
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