How To Reduce Your Bounce Rate

English: The three biggest web search engines The recent changes in algorithms deployed by most major search engines mean that the metrics we once thought were important have now changed. One of the new metrics that is being measured is bounce rate, but many people do not understand what it is all what they can do to reduce it.

The “Bounce –rate” of a page or post is a measure of the speed with which a visitor leaves it. So, for example if a visitor arrives on your page and immediately hits the back button, the bounce rate will be registered as 100%. We do not know the exact calculation that is used by the search engines, but what is clear is that the higher the bounce rate the less interesting and engaging your page is considered to be. This in turn means that the lower the bounce rate the search engine measures, the better the ranking will be.

Google in particular has told us many times recently that what it wants to see in order to rank a page well is contentscreenshot of then OSL Desktop Search engines software Aduna AutoFocus 5. and user engagement. There are several tactics you can use to improve your visitors’ experience when they visit your pages:

Make your text visually appealing. A lot of people are intimidated by large blocks of text and cannot be bothered to read it, so break it up into smaller paragraphs and use fewer sentences in each paragraph. Use bullet points, subheadings and different text colors to increase the variety.

Use callouts and images sprinkled through your page to keep people’s attention longer. Be very careful when using images that you are not breaching any copyt laws. A variety of text styles including Johnson boxes can be used to break up long passages of text.

Incorporate and animation into your posts to keep people’s interest and encourage them to explore further. Most are YouTube s that have an embed option are suitable for sharing on your page.

Encourage interaction by asking for Facebook likes and shares, retweets from Twitter users and re – pins from Pinterest users. Finish your post with an open question and invite visitors to comment. These techniques are great ways of building relationships with your visitors, and if they are interesting your potential audience is much larger as they will be broadcast to all their contacts.

Always include a link to related content after each post you make. Anyone using WordPress or a similar CMS should be able to install a plug-in that will do this automatically, but if that option is not available simply link to other posts on your blog with the same tags all belonging to the same category.

By following these simple measures you can dramatically reduce your bounce rate, and in the process show the search engines that your content is engaging by the fact that it is being shared. It takes no longer than normal to incorporate these strategies into your writing and will really pay dividends if you get into the habit of doing it.

Further reading:

Similar content: Search Engines, Search Engines, Bounce Rate, Bounce Rate, The Bounce Rate, Google, Bounce rate, WordPress, Facebook, YouTube, page, search engine, Twitter,

Image credits:
English: The three biggest search engines (Photo credit: Wikipedia)
screenshot of then OSL Desktop Search engines software Aduna AutoFocus 5. (Photo credit: Wikipedia)

NetMarketZine is an officially authorized and remunerated associate for recommending high found on this site. Links on this site may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this site. The owner of this site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program ed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com. Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.
Tags: , , , ,
Previous Post

Search Engine Optimization (seo) Made Easy

Next Post

Tips And Tricks To Improve Home Business Productivity

Leave a Reply