You have created a great website for your new business. However, it has been months, and your website has hardly any visitors. This is because no one can find your site. People find websites by typing in their keywords of interest into search engines. If you want your website to be found, your website has to be optimized properly. If you do not know what that means, do not worry. This article will explain the basics of search engine optimization so you can get started in optimizing your website.
If you want your website to be found when people search on a particular set of keywords, then your website must be optimized for those keywords. That means you have to use these words strategically in your website. Think about what words people use to find information in your line of business. What words and phrases come up over and over again when this topic is discussed? These words would be your keywords. As you think of these words, write them down. Rank them in the order of the most relevant to the least. This list of words and phrases will be important to you as you create your website’s content.
The content that you write must be high quality. It must be professionally written from the perspective of an expert in the industry. This content should provide your web visitors with some value so they can get some help from it. In your content, you will need to use those keywords and phrases in context. Search engines put more weight on certain areas of your content. So, areas like your paragraph headings coded with the H1 tag should get your most relevant words.
There are other strategic places in your website where you can make the most of your keywords. The title tag and your description tags in the heading section of your HTML code are good places for keywords. Not only do search engines put more weight in these places, but your title and description tag content will make up the entry of your website if it comes up in search engine results. What you write in there has to motivate the web user to click on your link and explore further. So, pay special attention to what you write in these places.
The way you use keywords in your content has to make sense in context. You cannot just stuff your web pages with keywords to the point that your content sounds unnatural. This does not give your web visitors any benefits, and search engines may penalize your website for this “black hat” keyword stuffing technique.
Learning how to optimize your website effectively takes time and experience. Apply the basic techniques to your website content and see if you get more visitors. Continue to learn more advanced SEO techniques that involve social media, backlinking, and other methods. Apply what you have learned and monitor how your website rank changes. Adjust your strategy until you end up with an approach that produces the best results for your traffic and site rank.
Similar topics: Search Engines, Search Engines, Search Engine Optimization, Web Visitors, Search engine optimization, Web search engine, Website, Web page, HTML element, Google, Backlink, Meta element,
English: The three biggest web search engines (Photo credit: Wikipedia)
English: This image shows you various ways of searching search engines for keywords of your choice. (Photo credit: Wikipedia)