It was not that long ago that traditional advertising including print and commercials where the only effective ways to gain a target audience. However, today nearly every business needs to develop social media marketing strategies to use as an effective and successful tool for branding campaign.
Luckily, social media is a free tool that is easy to implement. However, it requires a substantial amount of time to monitor and fully deploy. It requires a dedicated staff that can devote the time necessary to monitor incoming messages, ongoing conversations and effective strategies for engaging the public through social media tools.
Understanding User Habits
The first component to developing an effective strategy focused on social media marketing is by understanding the user habits of the target audience the company is wishing to reach. First they need to define exactly who the target audience is, and all the ways that they utilize the Internet. It is important to understand that the social media habits of a retired individual are significantly different than those of a young urban mother.
>As a result, the company will need to design their message across all of their social media platforms to speak directly to the targeted audience in an effective way that captures their attention. This also has to happen across numerous platforms including Facebook, Twitter, LinkedIn, YouTube and others.
“Hanging out” on the Internet is an effective way to locate a target audience that spends their free time at specific sites. By observing how they interact on those sites, the company can develop effective strategies in understanding the best methods to engage with them in conversation.
The quickest way to find potential customers is to offer solutions to their problems. This will help build a significant audience of visitors and readers that are interested in the solutions the company provides. By using Facebook, Twitter and other social media platforms, the company can engage with their customers and potential customers by answering questions directly, whether or not they have any relation to the company product or services.
It is crucial to understand that by offering other types of content, the company can raise themselves as being an expert in a wide field. It helps create a positive image of the company in the Internet community.
Responsiveness and Transparency
Transparency is a crucial tool used for engaging the company with individuals using the social media marketing strategies. It is important that the company remain completely authentic and genuine when online using social media sites. It is effective to treat every customer on the social media network site online the same as if they were in a social setting, or in the company store.
If the company is hit with a negative comment posted on the blog, concerning the services or products they provide, they should respond instantly and as professionally as possible. Additionally, they should strive to do everything in their power to correct the problem, no matter who might be at fault for the problem. Showing responsiveness that is quick indicates to potential customers that you care about them and the integrity of your company.
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English: Picture taken for public distribution within social media outlets (LinkedIn, WiKipedia, Facebook, Twitter, and others) (Photo credit: Wikipedia)
English: Research on Iran. by Negar Mottahedeh Social Media in Iran: Post-Election Crisis 2009. “Social Media: It’s like the phone turned into a radio” quote by Clay Shirky (Photo credit: Wikipedia)