Why Promotional Marketers Should Care About Mobile Marketing

Two phones with mobile internet capability displayed It was not that long ago that shopping online was a totally new concept. Back then, , , podcasts and had not even been conceived, or even dreamt of. It was back then that many businesses were totally focused on creating the next big promotional advertising campaign that was going to happen on radio, television, or on banner ads on the Internet.

However, those days are long gone. The new technology revolution has brought in a long list of vehicles that are effective at promoting all types of goods and services. The companies that are left behind are doing everything they can to get back up to speed.

So exactly why should a marketer even care about ? And if they can figure that out, exactly what do they need to do to get started?

English: Mobile marketing research - Methodsp>Any successful marketer will quickly understand about the leverage that smart phone technology offers in an advertiser’s world. Individuals that can garner the power of stand the chance of being a tremendous enabler.

In the future, the power to determine how to locate a target consumer will rule the world. now has the ability to push all types of and promotions directly to the consumer in an instant. This means providing them a message, or a coupon, where they can gain an advantage over the consumer standing next to them.

It was only a few years ago that studies indicated that every American spent at least 2.7 hours of each day socializing using their . In fact, that was well over twice the amount of time that they spent consuming food, and 10 times as much as drinking beverages.

Right now, three quarters of every individual that lives on the planet has a mobile phone, and at least half of those have a direct connection to the Internet. Mobile technology is truly a valuable tool that can enable any marketer to gain instant access to their consumer base at the right time, and in the right place. It is one of the only effective ways of getting directly to the right person, whenever the company desires.

There is a certain physics of media that indicates that it is a new channel and a wave of the future. It is an effective tool for understanding how to make the best use of the consumer’s media habits. An effective and successful marketer will understand how to launch a campaign that is much different than what was done just a decade or so ago.

can create huge amounts of success for any business that can take full advantage of social network sites, pushing notifications, and finding effective tools for drawing the attention of their customer base.

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More topics: , , Mobile Technology, Mobile Technology, , , , , Technology, , , Marketing, United States, Smartphone, Consumer, Advertising campaign, , Online shopping,

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Two phones with mobile internet capability displayed (Photo credit: Wikipedia)
English: research – Methods (Photo credit: Wikipedia)

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