If you invest a lot of time into your search engine optimization strategy, you want it to be rewarded with increased profits, right? So that means you absolutely must avoid mistakes which you can easily learn about. This article will guide you through some SEO don’ts which others are still engaging in today, just so you can better your competition.
Never use a 200 or 301 status code for a URL which never actually existed. Google will respect these codes when used correctly, but if it finds many of them on your site, such as the case when you convert all 404s to one of those two codes, it will consider your site to be fraudulent. Google does pay attention to this situation, so making such a change will be hugely detrimental to your page rank. 404s aren’t a four letter word to be avoided! They are a valuable error code which both you and Google can learn from, so embrace them by creating a fun and informative 404 page and better your site thanks to their existence.
When it comes to back links, it is absolutely vital that you focus on quality over quantity. Google does, after all! If you put your link up on all sorts of directories, newsgroups and link farms, Google will catch on to what you are doing. Once they do, you will end up sinking on the results page and all of the hard work you put into your SEO will be for nothing. In fact, your site could even be delisted entirely! Quality means back links which are placed on popular websites with a high page rank, such as forums, social media accounts, topical websites and blogs. Be sure to select sites which offer information on the same topic as your site so that you won’t just get back links, but actual interested users will find their way to your website as well.
Not having a website is truly the worst SEO mistake of all time. The saying goes, “If you’re not on Google, you don’t exist.” Yes, social media is great, but you also have to have a website. Directory websites are okay, but if your contact information changes or you end up selling something new, how quickly will they update your information? And do you really want to have to contact all of those websites to get them to make the changes? Having your own site which ranks highly will ensure anyone who wants to learn more about your business, become your customer, or already is one, can easily find correct information on your company online.
Now that you know what your competition doesn’t, you can do search engine optimization correctly while they languish, making all of the mistakes above. You’ll be able to better them time and time again as long as you continue to learn about what to do and what not to do. Read more articles just like this and go out there to take over the market!
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