What P&g Can Learn From Network Marketing’s Biggest Mistake

The NM recruiters’ pitch: Make money doing what you do everyday – recommending things to friends. Just go to people you know and talk up like you always do. Only this time get paid for it. You do it everyday. This is the same thing.

Who wouldn’t want to make money doing something they do everyday?

But 95% drop out. Worse, thousands reps in and out the business talk about their new status as members the NFL – No Friends Left. They’ve used them up. So now they have no money, and no more friends.

Here’s the big mistake:

NO NM company I know teaches people to tell up front that they’re selling the product they’re talking up. (Because that would contradict the recruiting mantra that they’re getting paid to just do what they always do.) So when the other gal gets enthusiastic and wants to get the product too, the truth comes out: “Uh, I sell it.”

And t then the trust is broken.

“Ahh. So that’s why we had this chat and you said all those nice things about it…”

The next time, the friend doesn’t return the call.

Note: This reaction has nothing to do with the the product. It’s having led the friend to believe they were just chatting the way friends do – using the transparent and trusted word mouth channel – reserved for friends who speak with NO ulterior motive. See Wikpedia’s clear definition here.

So they find the biggest talkers who, for a box product and discount coupons, will chat up these to friends, without disclosing a thing.

They conveniently leave it up to the bribed women to tell or not to tell. Those who don’t, and I expect that’s most because it changes the dynamic instantly, will have to deal with the fallout – the reactions their friends who find out later that their recommendations were paid for.

If a friend mine were talking up a product or program to me, and they were secretly bribed like this and didn’t tell me, and I found out later, it’s the last time I’d listen to them with an open heart and mind.

I do NOT mind people I know on me. I have helped them do it, by making sure they DID get paid for referrals that were worth money to me. But I want to know up front. So I can adjust my listening strategies. I don’t want to find out later, after I’ve already let my most vulnerable side respond to the (secretly paid for) recommendation a then trusted friend.

If you don’t, you risk getting the same image much marketing is stuck with t now:

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More topics: , Klaver, Marketing, Mlm, Multi-level marketing, Friends, , Friendship, National Football League, Business, Health, Market,

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