The Five Basic Elements Of Web Design

Ethan Marcotte, father of Responsive Web Design, at An Event Apart San Francisco 2013 The basic elements and principles involved in are true for all other types of design. These principles will show you the most effective way to put together the various design elements to come up with a good and effective site. A good company emphasizes the fact that is not simply about slapping all those HTML tags on the page, but it involves the use of principles to build a pleasing and useful . Your company will need you to make the most aesthetically attractive and effective , so make sure you keep these elements in mind:

Balance is the equal distribution of the heavy and light elements on a singly page. Balance in your is concentrated in your page layout. You must achieve visual balance in your all throughout the page, not only in the initial view. You company might commonly suggest you to center the text and all the other elements on your page. It is also very common to set your page on an invisible grid system to create the balance that you need. There are three types of balance that can be achieved when designing a page.

1. Symmetrical. This is achieved by placing all the elements in an even fashion – a heavy element on the left is matched with another on the right. Be careful with symmetrical balances as you do not want your site to look flat or plain boring.

2. Asymmetrical. These are more challenging to build, but there are strategies to achieve this which can include the varying texture, color and image positioning and size to arrive at a pleasant looking page.

3. Discordant. Web sites that are off-balance suggest action or motion, so you can create a discordant design on purpose. This type of designs make viewers uncomfortable or uneasy, so they are best used for sites that are intended to make people think.

contrast is more than justBlog design about colors and black or white, but also involves contrasting shapes, sizes and even textures. You can take full advantage of contrast by changing font size, weight and family to provide textual contrast and varying sizes of images and elements. However, be careful not to blast your readers or scare them off with contrasting colors which are way too loud. The links on your content should be contrasted well to draw most attention.

emphasis involves the main points where the eye is drawn into in a design. One of the mistakes that your company may warn you not to make is to have everything in the design stand out. Keep in mind that if everything in the design has equal emphasis, the entire page will tend to appear too busy for comfort and may end up unappealing. What you should focus on instead is to create a visual hierarchy in the – to put emphasis only on the right elements. You can use semantic markup to provide emphasis even without the use of styles; change the font size of image size in order to emphasis or lessen emphasis on them; or you can use contrast in colors for added emphasis.

rhythm, also known as repetition, brings the much needed internal consistency into your web site designs. Almost all elements in your design can be repeated in order to create pleasing rhythm into your design. For instance, you can repeat your headline a few times for more emphasis, repeat the same image across the page, create a background that is tiled and patterned with repetitive elements, or repeat a particular style to provide site design consistency. It is also a good idea to repeDigitalDay Cleveland Web Design and Interactive Marketingat the navigation elements in your site design across the pages of your web site.

unity, also regarded as a site’s proximity, is the what keeps all the similar elements in the site alike and those diverse further apart, and pulls everything together into one integrated whole. Unity when it comes to web site design is mainly achieved through the proper placement in your layout. You can implement this in many ways. You can, for example, adjust the layout of your elements to put them close or far away from each other. In the body of your page, you can change the spacing around the text in your page contents. You can further achieve unity by playing around the box properties and change the margins and paddings.

A good company keeps in mind all the basic design elements with each and every page they design and collaborate with. This way, you and your company will come up with web sites that are pleasant looking, effective and attractive. As the er, it is important that you keep these elements in mind and apply them appropriately to your web page design.


Similar content: , , , , , , , , , Design, Website, Color, Symmetry, Emphasis (typography), HTML element, Visual hierarchy,

Image credits:
Ethan Marcotte, father of Responsive , at An Event Apart San Francisco 2013 (Photo credit: Jeffrey)
Blog design (Photo credit: Florin Hatmanu)
DigitalDay Cleveland and Interactive (Photo credit: Mark Vitullo)

NetMarketZine is an officially authorized and remunerated associate for recommending high quality products found on this website. Links on this website may be associate links which means if you click on a link of a recommended product, I/we may receive monetary compensation. However, this does not affect any unbiased information presented on this website. The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to,,,,, or Additional affiliate programs and networks may include Avantlink, CJ, Clickbank, Walmart, BestBuy, AliExpress, and others.
Latest posts by Shirley Givens (see all)
Tags: , , , , , , ,
Previous Post

Five Strategies For Effective Blogging

Next Post

Power To The Marketer: Mobile Gaming

Leave a Reply