The basic elements and principles involved in Web Design are true for all other types of design. These principles will show you the most effective way to put together the various design elements to come up with a good and effective site. A good Web Design company emphasizes the fact that Web Design is not simply about slapping all those HTML tags on the page, but it involves the use of Web Design principles to build a pleasing and useful Web Design. Your Web Design company will need you to make the most aesthetically attractive and effective Web Design, so make sure you keep these elements in mind:
Web Design Balance is the equal distribution of the heavy and light elements on a singly page. Balance in your Web Design is concentrated in your page layout. You must achieve visual balance in your Web Design all throughout the page, not only in the initial view. You Web Design company might commonly suggest you to center the text and all the other elements on your page. It is also very common to set your page on an invisible grid system to create the balance that you need. There are three types of balance that can be achieved when designing a page.
1. Symmetrical. This is achieved by placing all the elements in an even fashion – a heavy element on the left is matched with another on the right. Be careful with symmetrical balances as you do not want your site to look flat or plain boring.
2. Asymmetrical. These are more challenging to build, but there are strategies to achieve this which can include the varying texture, color and image positioning and size to arrive at a pleasant looking page.
3. Discordant. Web sites that are off-balance suggest action or motion, so you can create a discordant design on purpose. This type of designs make viewers uncomfortable or uneasy, so they are best used for sites that are intended to make people think.
Web Design contrast is more than just about colors and black or white, but also involves contrasting shapes, sizes and even textures. You can take full advantage of contrast by changing font size, weight and family to provide textual contrast and varying sizes of images and elements. However, be careful not to blast your readers or scare them off with contrasting colors which are way too loud. The links on your content should be contrasted well to draw most attention.
Web Design emphasis involves the main points where the eye is drawn into in a design. One of the mistakes that your Web Design company may warn you not to make is to have everything in the design stand out. Keep in mind that if everything in the design has equal emphasis, the entire page will tend to appear too busy for comfort and may end up unappealing. What you should focus on instead is to create a visual hierarchy in the Web Design – to put emphasis only on the right elements. You can use semantic markup to provide emphasis even without the use of styles; change the font size of image size in order to emphasis or lessen emphasis on them; or you can use contrast in colors for added emphasis.
Web Design rhythm, also known as repetition, brings the much needed internal consistency into your web site designs. Almost all elements in your design can be repeated in order to create pleasing rhythm into your design. For instance, you can repeat your headline a few times for more emphasis, repeat the same image across the page, create a background that is tiled and patterned with repetitive elements, or repeat a particular style to provide site design consistency. It is also a good idea to repeat the navigation elements in your site design across the pages of your web site.
Web Design unity, also regarded as a site’s proximity, is the what keeps all the similar elements in the site alike and those diverse further apart, and pulls everything together into one integrated whole. Unity when it comes to web site design is mainly achieved through the proper placement in your layout. You can implement this in many ways. You can, for example, adjust the layout of your elements to put them close or far away from each other. In the body of your page, you can change the spacing around the text in your page contents. You can further achieve unity by playing around the box properties and change the margins and paddings.
A good Web Design company keeps in mind all the basic design elements with each and every page they design and collaborate with. This way, you and your Web Design company will come up with web sites that are pleasant looking, effective and attractive. As the website designer, it is important that you keep these elements in mind and apply them appropriately to your web page design.
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Ethan Marcotte, father of Responsive Web Design, at An Event Apart San Francisco 2013 (Photo credit: Jeffrey)
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