When it comes to locating a website, there are few easier methods than using a search engine. That means most people will do just that to try to find your site if they are looking for what you have to offer. Using search engine optimization will ensure that they find you, so read on to find out more.
It is important that you keep your list of key phrases for every page short. Brainstorm a huge, comprehensive list, and then choose the phrases which best describe what that page has to offer. A shorter list will be easier to research, so try to keep your initial choices down to around 50 or less. Once you whittle it down further, you should be left with between five and 20 phrases to choose from.
Once you have your large list, use Google Keyword Tool to narrow it down. Check out which keywords are often searched, but are under represented by your competition. As you do this, you will find your list quickly whittles down to just a few options, and those will be easy to fit into your content. Be sure to choose phrases which sound natural in the text so that it doesn’t appear like you are trying to game the system.
If there is a key phrase which applies to the content of your website, it is a great idea to include it in your domain name. For example, if you sell sports memorabilia, “JoesSportsMemorabilia.com” will bring you great SEO results. Search engines love to categorize your website based on your URL, so including your main key phrase will do wonders for your results if that phrase is searched on. While you can’t do this for every page of your website, you can also include the main key phrase for a secondary page in the file name, such as “white_sports_socks.html”.
Be sure to stay on top of your keyword density when creating content. You shouldn’t go above two percent, which means your keywords should not take up more than two percent of the entire page’s text. If you go over this maximum, you will find that the text doesn’t read naturally and instead seems to be stuffed with your keywords. Not only will your readers notice this, but so will Google, and you will be punished accordingly.
Be sure to include your keywords in your titles, HTML tags and text content. Link anchor text should also include the keywords for the page being linked to. On top of that, create a sitemap which includes links to all of your pages which use the main keywords for that page as the link anchor text. You don’t want to overdo it, but if the right keywords are chosen, they will help readers understand what they will get when they click the link anyway.
When it comes to being Successful online, you must have a website which is easy to find. If you use the advice found in this article, you will better your sales and begin to turn a profit. It’s all about the search engine, so get to work making your site accessible.
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More topics: Search Engine, Search Engine, Search Engine Optimization, Google Keyword Tool, Phrases, Google, Web search engine, Anchor text, HTML element, Search engine optimization, Keywords, Website, Uniform resource locator,