Things are always changing with technology. That’s why you need to stay on the cusp of the the most modern tools to market your business. If you can start using something before your competitors do, you give yourself the edge and will be more likely to attract more customers because of it. That’s why mobile marketing is such a hot new field right now. A lot of people are still not making the most of this new opportunity. If you are new to mobile marketing, keep reading for some great tips for beginners.
The very first thing you have to do is to find out how you will create your mobile marketing campaigns. Are you going to figure it out yourself, or are you going to hire a professional? Hiring a professional is important if you want to hit the ground running, but if you have some time available, it might be worth it to you to do a little learning so that you understand how to make the best mobile messages for you.
Whoever designs your messages and sends them out, you need to be sure that your content will work on all kinds of devices. There are tablets, smartphones and laptops out there that run on all kinds of operating systems. You might even decide to tailor your campaigns for different kinds of devices, but whatever you do, make sure that you notify people that you are working on being compatible with their device, if your site does not render properly.
Make sure your mobile messages are brief. Remember that mobile messaging is a different beast than the usual marketing. You have to keep in mind that some people still pay for text messages, and avoid sending too many words. Remember to be brief and direct, so that people know what the point of your message is.
To that end, make sure you always have a point. Space is at a premium as far as mobile devices go, and if you’re sending a large picture or a video file, you’d better have a good reason. Make sure that your customers know what that reason is. You are probably best to remember that every email or message you send should have at least one call to action. They may see your video file and go “gee, thanks”. You’ve got to give them one action they can take, which will lead to more sales for you.
Be sure not to use abbreviations that you think everyone will get. That is because everyone will likely not understand them. Your messages need to be short, but they also need to be understood by everyone.
Think about using QR codes. QR codes allow people to scan a black and white square and receive information. They can capture the QR code quickly, and there are applications which decode the code for them. QR codes have not caught on completely yet, but they are something to consider.
Mobile marketing can be an exciting new way to reach out to your customers and beat your competition. Just use the information laid out here. You’ll see that mobile marketing can work for you.
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Mobile Marketing for Small & Medium Business | Colorado (Photo credit: SocialMediaVIDEOmarketing)
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