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fishbat, A Leader in , Discusses NYC Proposal Banning Employers from Requesting Social …

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Professor explores social media

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Advertising Week: Cross-Channel Campaigns Don't Measure Up …

24 September 2013 | 1:29 pm Advertisers are starting to put dollars into cross-platform marketing campaigns, but there is a lack of measurement standards, Randall Beard, Nielsen's global head of advertising solutions, said during the session. solution will come when all the players involved decide to bring some simplicity to the complexity of cross-platform metrics. I would like to see the industry gather around a more general indicatior, like Net Promoter score, for instance. Related Articles. http://www.dmnews.com/advertising-week-cross-channel-campaigns-dont-measure-up/article/313142/

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Comments

    • Huh?
    • September 27, 2013
    Reply

    Men: Is It True You Hate When Women Know About Your Profession? I was reading an article about dating Wall St Men (for fun haha), however I never considered dating one myself because I know NOTHING about the financial world. I’m a pre-medical student. In the article though, the Men said they actually hate women who talk about intimate details of the financial market, acting like they know everything about their field. They’d rather discuss (or impress rather) a woman who has no clue.

    Is this true? Do you like it or hate it when a girl knows about your career?

    View Comment
    1. Reply

      I was confused by your question at first then saw the additional details. If she is very smart and finds it to be more low grade science work or boring then yeah. More fun to impress someone who doesn’t know everything about it and finds it fascinating.

      View Comment
  1. Reply

    Please Explain Why 2 Newspapers Wrote Opposite Stories? I was at a funeral in the DC area yesterday and today as I was leaving the for the airport to go home I got a Washington Post and Washington Times. The Governor’s race in Virginia (near DC) was the story. The Washington Times had a long article on how Terry McAuliffe is losing ground in the race and Kenneth Cuccinelli is doing better with very close. The Washington Post did a story on how Cuccinelli is struggling even with Republicans and McAuliffe, while being criticized for some policies, is gaining strength in the race.

    Why do two newspapers right such different articles? I am with my Dad whose in-laws live here in DC area and he said the Washington Post is liberal and the Washington Times is either fair to both sides or more conservative. How can newspapers get away with this? Which article is true? Are both articles made up by bias of the papers?

    I live in Florida so the Virginia’s governor’s race doesn’t mean anything to me. But, I know this can happen in national media as well (like Fox News vs. MSNBC).

    View Comment
    1. Reply

      The Washington Post, while generally taking a liberal view on the news, has a reputation as one of the best newspapers in the US. Their reporting is top-notch and world-class.

      The Washington Times was set up by the Rev. Sun Myung Moon as a conservative response to the Washington Post. His organization no longer runs the paper, but it keeps to its approach of taking a politically conservative approach to the news. They know their market–Washington conservatives who want an alternative to the Post, and cater to them. The Times has been losing money, however, and has gradually cut back the size of their newspapers and the number of reporters working for them.

      Most Washingtonians don’t bother with the Times. Even if they don’t agree politically with the Post, they still read it.

      As to how they can get away with it: the political orientation of a newspaper shows itself most strongly in which articles they choose to print. For instance, the Post might choose to run a series of articles on successes in improving local services to the poor, while the Times might run articles on abuses within the welfare system. Both articles may be factual, but the choice of which story to run often tells a lot about the paper. Also, who they choose to interview and quote for the story also tells a lot about their outlook. For instance, let’s say there is a gunman who starts shooting at people: both papers will likely report the same basic facts, but a paper like the Post may then interview someone who says that better control of who can buy guns would have prevented the shooting, while a paper like the Times might interview someone who says that if employees had been allowed to bring their personal firearms into work with them they could have quickly stopped the gunman. Same story–different slants.

      View Comment

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