Business is a game of sales. The more consistent sales you can get, the more stable your revenues will be. And, the faster you can sell, the more your business can expand.
However, maintaining and increasing sales of a product is no easy task. But fortunately, you can get a boost in sales by adjusting your packaging from time to time.
Below, we look at two things you should focus on when creating an impactful packaging for your product that will end up driving up the sales figures.
The first aspect to concentrate is on the style of the packaging. Remember that nothing impacts a potential customer more than how the product looks the first time they lay eyes on it. For example, if you are selling soap, then your product will inevitably be clubbed together with other brands in the supermarket.
And, when a customer looks to purchase a soap, they usually take a quick glance at the shelf before fixing their eyes on something that gets their attention.
And, if your packaging is similar to other soap brands on the shelf, then you are not going to get the attention of the customer.
As such, it is critical to ensure that the packaging is stylish and trendy enough that even if the soap product is placed among ten similar products, the customers will naturally gravitate towards it because of its stylistic design.
Get in touch with a good packaging design firm in your area and discuss your ideas with them. Spend some time and ensure that the packaging design comes out so good that most people will at least approach the product when they see it.
When a customer is planning to buy a product, they are looking to get a value from it. This value is dependent on two factors – benefit and price. If they think that your product offers better benefits than other similar products in the market, then they will definitely prefer your product.
However, the price is also a big factor. The benefits must come at a price that matches or even beats the pricing of your competitors. It is then that the preference of the customer will translate into sales. As such, you should concentrate on projecting this value through smart packaging.
For example, suppose that you are a manufacturer of potato chips. You might be producing packages standardized at 30 grams. If you think that you can give an extra 10 grams at the same price point and beat out the competitors, then you should move ahead with your plan.
But, you must not continue using the same food packaging. Even if you put the title of ‘33% Extra’ in the package, the customer might feel the impact of a higher offering.
So, how do you convey the idea that customers will get more chips when they buy your product? Simple – enlarge the size of the packaging vertically.
When a customer sees that your chips pack is bigger than the competitors while being priced at the same level, they will definitely be more interested in purchasing your product over others.