Most of the startups just look at paid advertising as an Avenue to bring visitors to their website. The problem is that paid advertising requires you to spend a consistent amount of money.
On the other hand, you would not have to pay on the basis of each and every visitor which you receive from the search engines. This would actually help you save a significant amount of money.
1. Better credibility:
When you’re starting your business, it is important to gain as much credibility as possible. Most of the clients do not like to deal with new businesses. Therefore, only once you are able to gain the required credibility, it would be possible for you to go ahead and get new clients.
One of the best ways to do so is to have a proper presence on search engines. You can even use it to increase the credibility in front of your clients as well. This would ensure that you are able to bag your 1st few clients quite easily.
2. Clients through search engines:
In addition to gaining more credibility, by ranking on search engines you would be able to get consistent traffic. At least some of that traffic would get converted into clients. This ensures that you would be able to get your 1st clients more easily.
Moreover, when you’re getting traffic online you would find that the online traffic is more eager to convert as well.
Also, the sales cycle of converting online traffic is also on the lower side. This would ensure that in a limited period of time, you would be able to gain a significant number of clients as well.
3. Spreading the word out:
No matter, in which industry your start-up is, you can be sure that you would face a lot of competition from the estaBlished players. Even if you’re in a growing niche or a new niche, you need to spread the word out about your startup.
Only once you are able to brand your startup, it would be easier for you to get consistent clients. This can also be done with the help of seo. The more you spread the word out about your start-up, the easier it would be for you to gain new clients.
Also, by ranking in the search engines, the brand recall would increase as well. Once the brand recall increases, it would be easier for you to get direct customers as well. This would significantly boost the ROI which you are getting on your Marketing spend.
So, instead of ignoring SEO pricing in favor of more expensive and lower ROI generating Marketing Techniques like PPC, it is a much better idea to recognize the advantages of SEO and start using it in order to expand your business significantly.