Web design is a very important part of operating your online business. Since there is not an actual store for people to walk into, the set up of your website will determine if they stay long enough to make a purchase or if they will got to another website. With so much competition in the e-commerce world, the consumer has the upper hand.
Getting people to your website is the easy part. Making it attracting and easy to navigate is much harder. The connection speed for your website will make or break the deal. Most internet users are not very patient when it comes to waiting for pages to open. On average you have six seconds before they decide to go somewhere else. If cool graphics on your website take time to open, you are better off without them.
The website should be appealing, but not overwhelming. The layout should have tabs to make the website easy to navigate. Some good tabs to include are products, shopping cart, about the company, contact information, and frequently asked questions. You can design your tabs to fit the product or service you are offering.
Customers generally don’t make a purchase on their first visit to a website. They often like to think about it as well as do some comparing. Offering a wish list is a great way for a consumer to save what they want to come back to finish the purchase at a later time. Sending an email to the customer at that time thanking them for coming to your website is a great way to keep your product fresh in their mind.
The checkout process needs to be very simple as well. Consumers don’t want to have to click many places to make a purchase. At the most it should involve three clicks. Set it up so that many payment options are possible to meet the needs of various consumers. It is good customer service to provide a confirmation number so that the consumer knows their purchase has been made.
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