If you have a business online, you must have heard about the importance of search engine optimization. Your web business can only thrive if people can find you online. People find what they need online through the use of search engines. So, your website must be optimized.
The focus of search engine optimization is the use of keywords in your website. Your keywords are words or phrases that are the most relevant to your business. They are the words that people will most likely use if they want to find information about your business. These words should be incorporated throughout your website as you create content that is helpful to your visitors. You can use keywords in a variety of contexts.
If you are selling products, you can include a keyword in your product description. Write a good description explaining the benefits of the product, and use your keyword a couple of times in the context. Do make sure that the keyword is something that a person will use if he were to look for this product.
You can create a “Frequently Asked Questions” page where you can use a couple of main keywords. Think about the questions that people may ask when they want more information. Work these into your FAQ page. You can even link your keyword to another page that is devoted to that particular idea. This will give you a chance to expound on the keyword and provide even more detailed content.
Take advantage of what social media can offer you in terms of exposure and linkage to your website. If you have not already done so, establish an account on the popular social media platforms like Facebook and Twitter. In your posts, use a keyword that has high relevance to your website, and link it back to that particular web page on your website. Your followers will naturally click on that link to get more information.
When you use keywords, be careful not to overuse it on any one web page. You should choose one or two keywords to use on each page, and use each one no more than three times. A black hat strategy called keyword stuffing has gotten a lot websites into trouble because they stuffed their pages with words without using them in relevant context. Search engines are now coming down hard on this tactic so that when they suspect keyword stuffing is used, they will penalize the websites by lowering the rank. Even if you never have the intention of doing that, avoid the semblance of it. Use your keyword just several times in rich context, and that page should do well in ranks.
You can refine your SEO strategy as you monitor how your approach affects your site traffic and rank. SEO is a continuous process and not something that you do once and forget. If you pay close attention and make adjustments along the way, you can keep your website high in the ranks and drive in more traffic.
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