Blogging – A Critical Part Of Your Web Business Strategy

The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers – existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, ging has come to the rescue. Setting up a on your site – and having an associated feed – means you can keep in constant touch with your clients and potential customers. Plus you don’t have to email them and they can get your latest news without having to visit your site.

So how does this all work? A is really a fancy name for a page that gets updated regularly. It’s nothing special. There are several methods of writing ‘s’, but they are nothing more than computer programs which allow you to easily update a page. Far and away the easiest way to start a is with a popular site. One example is called

However, for keeping in touch with your customers, is the key. stands for Really Simple Syndication. What this means is that your can be automatically delivered to people who want to read it – you don’t have to send it to them and neither do they have to come and collect it. All they need is the address of your Feed and their Newsreader can do the job for them. There are several readers available and new browsers incorporate the ability to read feeds and keep them updated.

Whenever you add new content to your , the Feed automatically gets updated in everyone’s Reader program or browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don’t have to do anything other than produce the content. Equally, you don’t face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

After a small amount of basic research and reading, you will quickly see, there are numerous advantages to s and Feeds. One of the biggest reasons is that search engines love them. This is because s provide fresh and new content – precisely the thing that searchers are looking for. Hence the search engines are actively pushing s higher up the search engine ranking. What this means to internet marketers is that if you don’t have a for your business, you are potentially reducing your chances of a high search engine ranking. You need a nowadays to get noticed by the search engines.

For all the reasons mentioned above (and many, many more), ging is essential. Not only does it improve your presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don’t put it off any longer; it is time to get your going—today!

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