13 Steps To Successful Blogging

s can be a very marketable and very profitable tool if used correctly. Profiting from s is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful ging.

1) Where to start?

You should begin your with a free hosting service such as Journal Home. I don’t say that because I’m the owner, but a free host is very rewarding for a new . Starting with a free hosting service allows you to begin ging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your . It allows you to focus on your content and not the internal maintenance of the . The best benefit of starting with a free service, is in the case your doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a is that they are organized in chronological order, your latest entry is displayed first. When your traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last entry the announcement of your “move”. Simply add a last entry stating that your has “moved” and type the new URL address. Which directs visitors to your new site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche

A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A about your cat can be a niche or a about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family, then you have a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must build your .

3) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your daily not only keeps your more interesting to readers, but it also gives your fresh content on a day to day making it more appealing to search engines. Not updating your on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your being unsuccessful. To keep your traffic and retain your visitors interest it is a must to update your daily with multiple entries. Though, I am seeing a growing trend of successful s that are not being updated daily, but they are successful and have a stable audience who continue to visit their daily. Regardless, these s are still updated weekly with multiple entries. Until you have a steady audience you should try to update your everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your and adding new entries. It may even be wise to schedule a set time which you dedicate to your each day. Give yourself work hours and treat your as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your for days or weeks you’ll lose visitors.

4) Traffic

It’s no secret. You must have traffic to profit from s. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your URL address to search engines and directories. You should submit your RSS/XML URL feed to ping services like Technorati, Ping-O-Matic, and digger. You should confidently share your with family, friends, co-workers, associates, and business professionals when it relates. Many s can be considered as a collection of articles, for this purpose you should submit your entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ZapContent.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your , when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your

How do you know if your has traffic? Just because no one is leaving comments doesn’t mean your isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with s people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your and if through search engines then which keywords are being used to find your . If constantly your is being found by 1 or more keywords then focus your around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the legible and interesting.

7) Multiple s

Use multiple ging accounts (free) to attract more people. This means you should have a with JournalHome.com and others. The more accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 to all others. Having different accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your s will be in the search engine results for your focused keywords.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your entries. Not too much. Once a week is fine. Graphics can sometimes bring your to life. Of course, the content of the is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the . Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your was about Paris Hilton (the socialite) and you had a entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your .

12) Make Money

Once your has gained some real momentum and your traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your to publish targeted ads on your . The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: Ads.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional

You’re a professional now! What are you still doing with that free hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your then check its availability. Select the ging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, TypePad, etc. When you have your new domain setup and ready for traffic then it is time for you to announce your move on all your previous accounts. Your last entry to the should be a “move” announcement. The title should be “Moved” and the entry should state something like “I have a new home for my , please bookmark and follow the link:

Resources:

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Shirley Givens

No question about it, Shirley loves to shop. And, the internet provides so many opportunities to pursue her favorite hobby. Shirley reports about how shopping and the internet are intertwined nowadays.

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