How Search Engine Optimization Has Become More Sophisticated
Internet marketers are very familiar with the need to use good search engine optimization in each individual post or article they write. Without good SEO, Google will not send the traffic they need to be successful.
Over the years search engine optimization has become more and more sophisticated. This has been necessary in order to keep up with the technological advancements of Google and other search engines.
Gone are the days when marketers could get by with using a targeted keyword phrase in the title of an article, and then loading the page with the same keyword phrase over and over again. Worse, these pages often contained no information at all; they were pages filled with nothing but links to affiliate sites.
Those marketers found that the search engines sent them so much traffic that they could still make a boat load of money from the 1% or 2% of the visitors who would click through on one of their many affiliate links and make a purchase.
It is easy to appreciate why Google needed to do a better job of understanding where they were sending traffic. Would you continue to use Google if every time you searched for something you were sent to a link farm? Do you like to be sent to a page that offers absolutely no information about the subject of your search? Of course not. No one does.
As technology improved, Google started learning how to separate sites that had informative content from those that were abusing the system. They started learning how to identify articles with original content. They started rewarding articles that included words and phrases that were related to the title of the post. They also stopped sending traffic to sites that repeated keyword phrases over and over and over.
As Google became even more advanced they started looking for and identifying excessive affiliate links. They also started noticing the number of ads that were placed inside an article — and where in the article the ads were placed.
Today Internet marketers have learned that practicing good search engine optimization really means providing informative content that is relative to the keywords in the article title. They have also learned that the article cannot be copied and that the article should be filled with words and phrases that are related to the subject.
Some feel that Google wants to get rid of Internet marketers. According to Google, however, all they want to do is to send the people using their service to websites that provide what they are looking for. After all, when you use Google, that’s what you expect. Everyone wants to be sent to a website that that answers a specific question or solves a specific problem.
So when you are preparing articles or posts for your websites or blogs, just remember to think like Google thinks. Make sure that you provide relative and informative content. That is the first rule of good search engine optimization.
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