Your business, no matter what type of business it happens to be, has a lot of work ahead of it, especially if you have not taken advantage of mobile marketing yet. While you might be a bit resistant to change(understandably), change is a part of life, and a huge part of business. If you are not making these changes in your own business, you can be rest assured that your competition IS. That being the case, you need to do your research, and of course make sure you are using the latest and greatest when it comes to technology.
What is mobile marketing? Why are so many businesses embracing it at the moment? There are actually a few reasons, but the first and foremost is the Short Messaging Service. This is the service that is most used when it comes to mobile messaging, and you have probably sent quite a few texts with it yourself today. These are very basic messages, and almost every cellular phone plan comes with it. While SMS messages were at one time a premium service, they are now unlimited while talk minutes on the average cellular phone cost about $25 per month in limited quantities. That being said, it is no surprise that many companies are using or even developing applications that take advantage of the SMS messaging system.
Going beyond SMS, you also have the ability to utilize android based games for your advertising. With this method you will actually be able to insert advertisements into games, ensuring that those who play will see every one of your advertisements. It does of course help, if the game in question is fairly addictive. This could come in the form of a game similar to Candy Crush, or you might emulate some of the more entertaining RPG’s of the 1990’s. This is a great way to draw people in considering some of the technical limitations of the Android and iOS devices on the market.
QR or Quick Response codes are another great way to gain customers or subscribers. These are two dimensional codes that can be scanned via an app on the smartphone, and as a result,. the users will be re-directed to your website, or your social media page depending on how you had the qr code designed.
Before you can actually use SMS or Push Advertising, it will be important for you to get the consent of your potential customers. One of the worst moves you can make in the digital age, especially with mobile marketing, is to simply assume that your customer wants to receive mobile messages from you. Even when you are not sending SMS messages, the customer will still feel violated, and they will still feel that their phone is a very personal thing. You have a lot of work to do, especially if you want to build a company that utilizes mobile marketing properly. Are you ready to enter the next generation of mobile marketing? Are you prepared for what’s coming? If so, then it’s time to embrace our technical generation.
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