You probably have heard that a high quality website means the content is valuable to the web users. However, a high quality website also has to be good to search engines. What that means is that web users can find your website if they use the appropriate keywords relevant to your industry. This can only happen if your website is optimized with the words that people use to search for information in your industry. If your website is not optimized, it is unlikely that your website can be found, even if you wrote wonderful content for it. if you want to learn more about how you can optimize your website well for search engines, read the following article.
First, you should know what kind of words people usually use to search for information in your line of work. These words are good examples of keywords that are relevant to your website. Your content should include these keywords in strategic places.
Your most relevant keywords should be used in your paragraph headings. This is consistent with any good writing style. The heading is usually a phrase of a few words that lets the reader know what information follows immediately after the heading. When a search engine crawler crawls through your website and indexes the text, it will put more weight on the words that are found between the paragraph heading tags in your code.
Keep in mind that search engine crawlers only understand text. When it encounters non-text content, it will skip right over it and not index it. What is not indexed will not be searchable. That means websites that are created using Flash will probably not come up when in search results. Images by themselves will not be found either, but by putting in a description that contains keywords in the image tag’s “alt” attribute, you can make your images searchable by search engines.
The title tag and description tag in your HTML’s header section should also have good keywords in them. What you write in these tags will appear as an entry for your website if your site appears in search results.
When you use keywords in your content, it should sound natural. You cannot just put in keywords multiple times in a web page without the consideration of context. Content that does not make any sense not only will be a disservice to your readers, but it will be flagged by search engines for using keyword stuffing to gain an advantage.
You should also use keywords in the file name of each page. This is another place that search engine crawlers emphasize when they index your website. Keep your file names short and easy to remember.
The above information covers the basic SEO requirements that all websites should follow. Good SEO strategy will propel your website into the high ranks. If your website appears on top of the list, that means the higher likelihood that someone will click on your website link. Therefore, learn how to do SEO well, and your website will hit the high ranks.