How Important Is Search Engine Optimization?

Years ago you were able to build your site and once it was uploaded to your server there wasn’t a great deal required to get it to the front page of the s and consequently gain traffic i.e. visitors to your site.

However, today the number of sites trying to rank their site on page 1 of has become more and more competitive, resulting in more work being required to obtain that prized status of number one.

But having said that, there are a number of things that you can do to give your site a boost in the rankings and that entails getting the best benefits from your optimization (SEO).

There are two different types of optimization known as on page SEO and off page SEO, both requiring different approaches.

We aren’t going to address on page SEO in this article which is basically doing a certain number of tweaks to your site pages to ensure that they meet the criteria for a good site as defined by and other s.

Instead let’s take a look at what off page SEO entails, and in particular some of the best ways to build backlinks to your page’s. It has long been recognized that s rank sites higher that are perceived to be popular and this popularity is measured by certain algorithms – which are constantly updated and changed by s, I am sure you are familiar with references to the Panda and Penguin updates, and the fact that many sites supposedly not meeting the those requirements lost their page ranking and many plummeted down to deep dark depths.

But not everyone was affected and this substantiates in a lot of cases that they had made the effort to have quality backlinks pointing to their site that gave the appearance of being natural i.e. not hundreds of spammy links created by software.

So what do you do when you have a new site that you want to get ranked?

Once you have got your site uploaded and indexed you can start off by doing blog comments making sure that you only link to your root domain in the first instance. Write about 3 a day until you have built up a base of 40-50 links pointing to your site. This will give a similar appearance to natural . It’s not hard to find good quality blogs to write a comment for by just doing a search for your specialised niche or topic.

It’s worthwhile making the extra effort to write a quality comment that adds some value to the blog rather than something like “nice site” to make sure your comment gets approved.

Once you have your initial links built you can look at other options for finding quality links, it’s not unusual at this stage to prepare and submit a press report this can result in getting you in front of lots of traffic very quickly and give a boost to your ranking in a short time.

However on a more long term basis you need to think about building links from other properties like 2.0 sites, wiki’s, article directories, video sites and many more. Whilst this can be done manually a lot of people choose to either use automated software or seek the services of a optimization service to help them with their .

Particularly since the concern of being de-indexed because of poor quality links, whichever way you choose to build your backlinks – just keep in mind without backlinks your site just won’t rank in that special spot on the front page.

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Brad Jensen

Brad is a graduate student working on his Masters Degree in Business management. His specialty is internet business analysis.
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