Sms Marketing

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon the 21st Century.

The use SMS will continue to grow as companies turn the into a critical business function. Text messaging’s ability to imtely reach a customer anywhere and its low cost fer the ability to reach customers (external and internal) with a personally ed message delivered “into their pocket in real time”.

Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and to customers and the understanding that “my supplier is really looking out for me”. For example: an insurer or broker sending details local emergency numbers such as hospitals and consulates.

It’s not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.

SMS can generate very high levels response, but a campaign must leverage the medium’s strengths and minimize its weaknesses. The key element a successful campaign is value and entertainment. To market to someone effectively you must provide them value and / or entertainment in each SMS message.

It is also important that your campaign s recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method opting out from further messaging.

Successful SMS marketing is about:

– Saying the right thing.

– To the right person.

– At the right time.

The greatest strength SMS is its imcy. Examples how to use it are:

Voting

Voting is an exciting way to engage your audience and let them have their say. Big Brother 3 created 3 million votes.

Instant Win

Instant win prizes where customers can find out if they have won a prize straight away really work.

Timed Vouchers

Timed vouchers drive footfall into your store, bar, club, theatre, cinema, petrol station etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS advises time the voucher becomes invalid.

Customer

Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.

You are only limited by your imagination!

Resources:

Similar content: Sms, Sms Marketing, Text, Text Marketing, Mobile, , Cellphone, Cellphone Marketing

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