When Is The Right Time To Redesign?

If you run a , chances are you often wonder whether it is the right time to do a total re of the layout of your . Here are some points to consider:

Are you thinking of a re just for the sake of it? If you answered yes to that question, it is not yet the right time to do a re. Remember, a serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current might have a specific purpose that you might not know about. You will lose that function if you do a re.

On the other hand, if your has had the same since 1990, perhaps it is high time to do a re. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the is old fashioned. If this is your case, here are some points to ponder before doing a re.

Reing your is like performing plastic surgery on it. Your loses its current identity (for the better or worse) and your regular visitors might not recognise your new at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.

To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the to have a fresh look, give it to them!

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More topics: Current , Specific Purpose,

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