You will find a great deal of content online which tells you what you need to be doing when it comes to search engine optimization, but these articles rarely focus on what you shouldn’t be doing. It is important to know about the mistakes made by others so that you can avoid them yourself. Be able to skip over the pitfalls your competition has encountered by reading the content below.
Many people create a list of keywords after they have created their website or new content. This is a huge mistake as adding keywords and phrases once the content is complete may leave it looking unnatural and obvious. When you plan to add a new blog, article or page, consider what the content will be about first, then create a list of keywords which you will need to include in the title and the content itself. Then you can easily work it into the page, including HTML tags, without it seeming like you put it there on purpose.
Many people want a flashy website, and for that they turn to Flash. Sadly, Google can’t index a Flash movie and therefore you lose the ability to have that content indexed. If you must have Flash, also offer users an HTML version of the page as that is what a Google spider will find when it visits your site. Use the NoScript HTML tag to do this easily and effectively. Be sure to describe what is in the Flash movie, if it is your main content, and use your key phrases in the text. If your navigation uses Flash, provide a separate HTML website which users are directed to if Flash isn’t detected in their browser.
While it is important to create meta tags according to the traditional rules of length and content, don’t rely on them to get your website ranked highly anymore. The fact is that meta tags are pretty much obsolete today. Be sure to use them correctly as the title of your site and description do show up on the search engine results page, and effective copy will lead the searcher to click through to your website. This can be even more important than how highly you rank on the page itself, as if no one clicks through, your rank won’t matter.
If you really want to rank highly, your URL matters the mot. If you have your main keywords in your URL, or even in your page and file names, you will rank higher than your competitors who don’t also engage in this strategy. That means you should consider your keywords when you title each page. For example, if you decide “how to build a work bench” is the key phrase you wish to target with your article, don’t just make the title on the page that, but also name the page “how_to_build_a_work_bench.html”. Be sure to link to the page from other pages on your site, such as the front page and similar articles, with that key phrase as the anchor text of the link, too.
Now that you know what mistakes you need to avoid, be sure to include this knowledge in your search engine optimization strategy. If you do, you will be focused on the positive aspects of building your website. This will ensure that you have less stress and more success over time.
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