Training The New Network Marketing Distributor: Working Depth With Your Mlm Downline – Step 3 Of 3

In Step 1, “Laying Down a Track to Run On,” we talked about how to get your new started the right way. In Step 2 “Being a Good Sponsor,” we discussed how you should go over “The Rules” of your operation with your so they can develop the discipline to grow their (and YOUR!) business. In this, the third step of the series, we’ll discuss “,” or making it too expensive for your to leave the business!”

Step 3 — With Your means sponsoring your when they sponsor their new . It means assisting your business partners to help them get their (and YOURS!) started the right way.

Essentially, you’re taking the track that you’ve laid out for your to run on and getting them to pass that knowledge on to their personally sponsored . Naturally, they’re going to need help helping others and that’s where you, as their sponsor, come in. This is the essence of , i.e. building relationships and helping others succeed.

How deep should you go? Theoretically, you only have to go down two levels, i.e. lay out the track for the people you enroll and for the people they enroll. If everyone follows that format, the method perpetuates itself.

In reality, however, not everyone is going to approach the business the same way. Some will work a their own pace (usually more slowly than you would like!), or will want to “tweak” the methodology to fit their style. So, don’t just think “one or two levels.” Realize that you can do this with EVERYONE in your that’s willing to be coached, whether you personally sponsored them or not. The pays the upline; if a new enters your , and is willing to work to grow the business, why wouldn’t you work with them? They may not bring money to you directly, but they will bring it to you indirectly. Who pays the that pays you? Their . Your success depends on their success, so don’t be afraid to work deep into your organization.

Remember, one of your goals should be to make it too expensive for your to leave the business! If you don’t build builders, you’ll never acquire the lifestyle that can come from having a significant passive residual income stream.

In closing, let me reiterate something from Part 2 – you can’t change human nature. People will only do what they are willing to do. However, people can change themselves if they are willing to change. Being a good sponsor means showing your the benefits of (a) following a proven track, (b) being a good sponsor themselves, and (c) .

When you work with your to create an independent network of builders, and help them to develop other builders who, in turn, develop more builders, you’ve found the winning formula.

One last thought: don’t take it personally if some of your don’t turn into dynamic business builders. As long as you have done your part in educating them, you’ve done all you can do. You can’t build their business for them. While you can provide inspiration, they must provide the perspiration!

Work with your ; give them tasks to accomplish each time you contact them. But, that’s about all you can do. If they don’t want to build their business and be responsible for their own success, then you must spend your time on those who have earned it, i.e. those who are willing to take responsibility.

To your success!

Bruce Bailey, Ph.D.

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