When it comes to search engine optimization, there are the tried and true techniques that are exercised with patience, and there are the black hat SEO strategies that are employed to climb those search engine rankings much faster. Whether you use these techniques or not, you want to know about them so that you know what search engines expect and can walk the line that you choose. Continue reading so that you can learn more about black hat SEO strategies.
Link farming is considered black hat SEO, and it has a lot to do with shortcuts around back linking. Back linking is meant to be relevant sites linking back to your site in order to get more indexed with the search engines. People want to make this a faster process, so they produce dummy links with search engine fodder in order to index better with the search engines. These back links are not meant to be viewed by the public.
Another thing that people have used often is keyword stuffing. This can be done in a variety of ways. For instance, a person can actually select popular keywords that have nothing to do with their niche just to climb the search engine rankings. With this, they count on not being found out by the search engines, which would risk de-indexing. As well, they count on counter transference of the targeted audience being interested in what they have to offer even though they searched for something else. There is a market here, especially if you use the really strong keywords.
The only thing about keyword stuffing is its always looked down upon, and search engines have also been taking great strides to penalize people that do not use keywords properly. This means they are making it riskier for you to do this, and also keyword density over 2-3 percent is no longer appropriate no matter what type of keywords you’re using. Therefore, keyword stuffing is an all around loss if you believe you can’t get past the search engine regulations. Some people do, but it sure is a much larger gamble now.
Another options that many black hat SEO strategists consider is blog and forum spamming. This provides back links for search engines to reference that people hope don’t play against their odds. Sometimes it works, but sometimes it doesn’t. It can be a lot of work for nothing if you don’t know where to post them as well because people clean up their blogs and forums too. So, be careful if you choose to do this option, as back linking this way is truly monitored in many different ways.
Now you have learned several things about what separates black hat SEO strategies from techniques that abide by the rules. You have to determine what road you want to take, and just remember this is your business you’re talking about. If you don’t plan on implementing any of these strategies, then you at least now know what not to do.
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