How To Use Text Messaging To Successfully Promote Your Brick & Mortar Business

Fifteen years ago who would have thought that we would be talking about as a basic part of ? Well, today are the most common way people communicate. If you are not using you are missing out on a golden opportunity to talk to your customers. How do you go about setting up a text message sales campaign? You will find that the process is not difficult. Thousands of business owners have implemented text campaigns and found they work extremely well. Here are a few simple suggestions to get your off to a great start.

As with any , you need to sit down and do some planning. What is the goal of this campaign? What steps do you need to take to achieve the goal? How long will it take you to get there? These are basic questions to be sure — but they will help you stay on track when you’re planning the details of your campaign.

When it comes to text message campaigns, you first need . Without people to send texts to, you have no campaign. Naturally you want as many as you can — and you have to get their cell phone numbers, too. That may sound simple. Right? The trouble is, many people do not like to give out their phone numbers. They are afraid they’ll start getting sales calls. One way to get over this hurdle is to offer folks a reward for joining your campaign. You might offer a free product, a deeply discounted coupon, or even a book of coupons.

Once you have established a list of you can get on to your next step. And that is to start sending out texts. It is important at this point not to send out blatant ads. Send texts that offer your a benefit they will be glad to receive. How about a closed store sale — open to only? Or maybe you can open your shop an hour early just for . When you get in a special shipment of some item that is hot in demand, send a note to your list letting them know you are telling them first. Be cautious, however, not to send out too many texts. You don’t want to be viewed as a spammer. One or two texts a week is about right.

Each time you send out a text, encourage your to forward them to others. Try rewarding those who make referrals. This is a great way to expand your customer base. Make sure you offer a reward to your new , too. This is a very basic way to build a list but it works extremely well.

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Randal Jones
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